What is customer experience anyway?
In a nutshell, it's the overall effect of a brands communications, interactions, touchpoints and exposures on an individual throughout their entire relationship with a business - from awareness through to advocacy. It requires good planning, design and management across a business to bring it together.
Is customer experience really important?
The nature and quality of customer experience drives levels of engagement, sales, loyalty, and advocacy.
It has become more and more apparent over the last few years that there is a significant need for businesses to spend more time getting to grips with customer experience. Not just customer experience management systems, but also the planning, the vision and the design of customer experiences so that they are inspiring, differentiating and successful.
Where should I start?
To help us all do a better job in creating a customer experience that our clients appreciate Webcredible is launching the Customer Experience Forum.
What could be better than to spend the day with customer experience guru's as well as great brands such as Orange and Dulux at the beautiful RSA House to get great insight, best practice, and practical help that will get your brand and business on the right path?
June 26th - reserve the date!
The Customer Experience Forum is designed to give you, as Brand Director, Head of Marketing, CMO, Digital Manager insight into how to get on the right path with customer experience; we will give you knowledge and practical tips so you can build customer experience into your businesses and brands.
With great talks and workshops on the customer experience design process, customer research, future trends, experience strategy, content strategy, innovation, getting a great website, mobile design, innovation and more you'll come away with plenty of new ideas to take back to your teams.
So don't miss out! Put June 26th in your diary, see more info and register for the forum of the year
. Hope to see you there!