mCommerce report 2012 available now!

by Gemma Maidment on 6 August 2012

Our annual mCommerce report (PDF download) is ready for you to download for free and get busy with your mobile strategy!

There is plenty of statistical evidence out there that tells brands to jump on the mobile and mCommerce wagon ASAP, and they wouldn’t be wrong to. But in the rush to get involved in this lucrative platform as quickly as possible many brands haven’t stopped to think about how it would be best to develop and design a mobile experience and strategy for their target audience.

As a customer experience agency that just wasn’t good enough. So, to support the development and design work that is going on out there in the mobile space, we conducted a qualitative, ethnographic user research study. This looked at how consumers interact with their smartphones and understand their natural mobile shopping behaviours to use as a starting point when considering launching a mobile app, website or other mobile touchpoint.

Through a series of diary studies and in-depth interviews we have uncovered a set of key guidelines for anyone who is getting into or revamping their mobile presence with insight and recommendations including:

  • Should you develop and app or mobile website?
  • What activities are most appealing to consumers?
  • How can you get people to remember you?
  • What stops people from buying on their smartphone?

Our mCommerce report 2012 is free to download and exposes the actual research findings as well as recommendations from our mobile experience specialists at Webcredible!

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