New industry report: Video on Demand in 2012

In 2010 we released a report analysing the Video on Demand market, since then the market has boomed and the competitive landscape has grown significantly resulting in a change in customer demands, needs and levels of user experience. With the results of a YouGov poll earlier in the year revealing “that just over one in four (26%) Britons claim to spend more time watching TV through 'on-demand' services, such as BBC’s iPlayer and YouTube, than they do watching traditional 'linear' broadcast TV”, we have decided to review our findings and investigate the changes over the last couple of years. Our quick and easy to read Video on Demand 2012 report aims to:
  • Review the user experience and digital implementation of the newcomers’ platforms
  • Analyse the changes in the market since 2010 and assess how traditional broadcasters have updated their services since our last VoD analysis in 2011
  • Explore how well viewers’ needs are now being met since our 2010 report which reviewed traditional broadcasters’ platforms in 2010
  • Expand upon the five essential viewer requirements from Video on demand services to update them for the 2012 and beyond market
Download our latest Video on Demand report now and see what's new in this growing market place! Where do you think the Video on Demand market will go in the future? Let us know in the comments below...

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