The one presentation to read if you're in digital marketing...

by Claire Savage on 23 September 2010

If you haven’t read the annual What the f**k is social media presentation and you work with any form of digital marketing you should….

What I like about it;  it is raw. There’s no marking up with special terminology or consultancy speak, it simply states the facts as they are.

And this year’s presentation is no different. It’s entitled: ‘What the f**k is social media now?’


Even over the last year, with a global recession thegrowth of social media has been relentless. The presentation draws some startling comparisons:

  • If Facebook were a country it would be the third most populated in the world, ahead of the United States.
  • 25 billion. The amount of content (web links, news stories, blog posts, notes, photos etc) shared each month on Facebook. That’s more than 6x last year’s volume.
  • 2 billion. The number of Youtube videos viewed per day. That’s twice as many as last year.

The most interesting part of the presentation, for me anyway, was the contributions from major brands and their perception of social media and what it means for their brand.

If you take one lesson away from the presentation perhaps it’s the quote and example of the satirical BP Twitter account (over 190,000 followers) compared with the real BP_America Twitter account (just over 18,000 followers).

So what is the point of all this? The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public now isn’t it?

Leroy Stick, the anonymous mystery man behind @BPGlobalPR

I think perhaps that summarisies “what the f**k social media is now”…… a channel that one cannot ignore.

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