Top tips for analysing usability testing

by Andy Ingle on 15 October 2015

So you've read our tips for running usability testing and you're ready to conduct your tests. Great! Now it's time to make sure you plan how you will analyse your results, with our top tips for usability testing analysis:

  1. Think about your deliverables. Consider your next steps before you plan how to conduct and present your analysis. Each project will require a different approach.
  2. Take good notes and make use of them. It sounds obvious, but it's important to have a clear system that will allow you to make notes quickly, and in a format that is easy to analyse during or after.
  3. Jot down time stamps when you're observing. It's worth keeping track of time stamps when you n note down moments where the user does or says something interesting – if you ever need to find it again you'll be kicking yourself if you don't do this!
  4. Don't forget your own impression of the issues. Despite what your notes say there is nothing that can capture what you have seen – don't neglect this.
  5. Identify as many findings as possible. Group common findings together so you can report back on key themes.
  6. While observing, do as much as you can on the day. Scribble on post-its and start affinity mapping whilst it's fresh.
  7. Give priority to the issues you discover. Got clients with observing with you? Get them to help! After all, they should understand the issues better than anyone.
  8. Focus on reporting the evidence that will help you to meet your research objectives. You'll uncover a lot but a lot of it will be noise. Keep your reporting focused on what you need to help achieve your research goals.

Keen to find out more? Check out our usability testing training course!

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