UX design for augmented reality

by Trenton Moss on 16 June 2014

Webcredible recently finished an incredibly exciting project working on Dulux’s new app, the Visualizer. The Visualizer is a next-gen augmented reality app for iOS and Android that lets you virtually paint walls in real time.

If you’re still in the dark, we made this video to demonstrate how it works.

We’ve worked with Dulux for some time now, on a range of different projects. However, the Visualizer stands out as a particularly exciting challenge because of the AR element, which meant we were designing for a relatively new and unexplored type of user interaction.

Given that designing great user experiences for augmented reality is by no means an easy task, early in the project we developed a series of design principles to guide us. They were to:

  • Integrate AR seamlessly into the overall user journey
  • Offer “just enough fidelity”
  • Encourage experimentation
  • Avoid prolonged user journeys

Our consultants started the design process by sketching roughly on paper.

The final product was a huge success, we designed a visually stunning, state-of-the-art app that users love.

Of course, don’t just take my word for it, in only 16 days the app saw a massive 145% increase in users and usage shot up by 247%.

If you want to find out how we approached designing for AR, and achieved such great results make sure to read the full case study.

Also, don’t forget to give the app a go and tell us what you think! You can download it from the iTunes Store or Google Play.

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