VocaLink is one of the biggest UK companies that you've never heard of. They run the LINK ATM network, manage the BACS payments and have launched PayM and ZAPP to support mobile payment infrastructure. They are now seeking to expand their global network and take their financial expertise to a greater international audience.
The best way to do this, it was decided, was with a compelling website that engaged a diverse community of financial professionals, from the heads of national treasuries to small independent banks.
We worked with VocaLink to design a homepage, template structure and an information architecture for this new website. We researched their users and then worked sketches from initial concepts through to full Axure wireframes and tested them with an international audience of finance professionals.
VocaLink's design team took our initial solutions and created a beautiful website that speaks to their global financial audience. Results since go-live speak of the quality of the final product, they've already seen a 6% decrease in bounce rate and 5% increase in returning visitors (who are twice as likely to convert as new visitors).
Read the case study to learn more about this project.