What is customer experience - CX Forum presentation

by Alex Anderson on 17 July 2013

The first presentation of the Customer Experience Forum was delivered by Gemma, Head of Brand and Product Development at Webcredible. Gemma's presentation was the perfect introduction to a customer experience event. Using an analogy of buying shoes, Gemma gives a high-level overview on what customer experience is all about and why it is important. Some highlights include



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