What's happening at Webcredible?

by Trenton Moss on 5 January 2012

Happy New Year from all of the team here at Webcredible, we hope you all had a nice rest over the holiday season!

2011 was a great year for us at Webcredible and I think we’re all just about recovered from the office Christmas party, which yet again saw the ruin of many a great song in the karaoke booth. You can check out the evidence of festive cheer on our flickr stream. The office is buzzing again with customer experience strategy work going up on the white boards and user testingalready under way. There’s no quiet, easy start to the year for our consultants!

So, what can we expect from 2012?

Apart from being the year of the London Olympics and the Queen’s Diamond Jubilee, there are a few trends that we think will be really important this year in the area of customer experience and brand strategy.

  1. Let’s play: brands will increasingly use gamification and lift the mood with playful interactions to improve brand loyalty.
  2. How can I help you?: all consumer segments will have an increasing expectation of  high levels of customer and after sales service, and will expect more personalised digital interactions.
  3. All together now: the integration of digital platforms with each other and with the non-digital world will be essential for true 360 degree brand penetration and optimised customer experience.

The prospect of just these few key areas is very exciting, and it’s going to be a great year with loads to do and a lot to look forward to. What are your predictions for the coming year? We’d love to hear them just leave a comment below!

For us at Webcredible the year has started off on a great foot, our team is growing with the addition of a new Sales Manager and Senior User Experience Consultant, and we are well settled into our fantastic new offices on Southwark Street. Alongside some really interesting client work in the schedule, our website redesign is in full flow with the test site gaining new content and information architecture as we speak, and a whole new look and feel is being designed – all very exciting and we hope you will all like it too!

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