What's happening at Webcredible

by Trenton Moss on 4 May 2010

As we roll into May we’re just 2 days away from the UK General Election, and this year’s election looks to be one of the most exciting in years. The Internet and digital is unsurprisingly more involved with helping us choose who to vote for than ever before – the newspapers are constantly talking about the best election Tweets and Social TV has been helping us track candidates’ popularity in real time through a variety of different interfaces.

We’ve also had an election-themed month at Webcredible, with the election being the talk of the office. We published our political party website report this month, which evaluates the website usability of the 10 main UK political parties. The report, as with all our reports, is available for free download and picked up quite a bit of press coverage (including The Guardian and Sky News). So if the election were decided on website usability then the winners would be… The Liberal Democrats by a clear margin – looks like theNick Clegg factor has won through again!

Talking of reports, we’ll soon be publishing the next annual edition of our travel report. In the report we assess 20 of the leading flight booking websites (travel agents and airline carriers) against 20 of the most important usability guidelines for online flight bookings. Last year Opodo came top so it will be interesting to see if they can hold on to this position…

Whilst not discussing the election, we’ve also been busy preparing for and attending the Internet Worldshow. This was our 4th year attending the show and as usual it was great to meet such a variety of different people with different challenges with their digital strategies. And as usual it was absolutely exhausting – 3 days standing up and talking non-stop can be really hard work! In case you missed us, we had the stand with the giant Webcredibles superheroes.

I also did a presentation at Internet World, entitled persuading users to buy. I basically went through a series of key guidelines throughout the shopping journey on an ecommerce website, to include:

  • Helping users find appropriate products
  • Persuading them to buy the products
  • Ensuring they get through the checkout

The presentation seemed to go down quite well and you can download it atwww.webcredible.co.uk/iw.zip. As with all our presentations, it’s very much focused on educating you and showcases lots of best practice examples.

Otherwise it’s business as usual in the office. The recession just doesn’t seem to be affecting the digital sector as much as with more traditional industries – we’ve been so crazy busy the past couple of months with no sign of a letup any time soon. Oh, and before I forget, please take a few seconds to vote in our latest poll on why you’d abandon an order when shopping online…

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