So as we roll in to February we’re starting to ramp up for our busiest period of the year. In the UK, financial year end for many companies is the end of March, so all-of-a-sudden lots of organisations are looking to spend their remaining budget. We’ve got the usual array of research & designprojects lined up over the next few months and have recently recruited a couple of new consultants to join our team to help service our clients.
Where our clients allow, we do like to publicise the work we’re doing so our client list is always being updated and we try to announce projects that we’re working on. For example, Utalkmarketing.com,Retail Systems, and Netimperative have all recently reported on some work we’ve been doing with retailer JD Sports.
We’ve also recently expanded the remit of our training courses, running our first ever SEO training andsearch marketing & PPC training later this week. We’re running the courses in conjunction with search & online marketing experts, Latitude Group, with both courses virtually selling out now. We’ve also got a newadvanced web writing training course starting in March, which we’re running with digital copywriting experts, Sticky Content. The course is a great follow-on from our existing web writing course, which we’ve renamed ‘intermediate web writing training’.
We also published the results of our latest poll, about which industry has the most difficult to use websites. You chose between financial services, government, news, retail, travel and utilities and the winner with just over a third of the votes was… government. It wasn’t a huge surprise – at least to us – that government websites are felt to be the hardest to use, but what did surprise us was just how many of you voted this way. I guess given their likely limited budgets and incredibly diverse audiences, it’s always going to be difficult for government websites to be the best.
We’ve also got a couple of speaking spots this month, one at the National Housing Federation national conference on the role of social media and another one on ecommerce usability at a Wembley ecommerce event. Until next month…