What's happening at Webcredible

Every year when we enter into December I (like so many people) ask myself how did this year go by so quickly? Pretty soon we’ll be out of 2009 and into 2010, which isn’t such a bad thing I guess. With the economic climate as it is, this has easily been the most challenging year for Webcredible since I founded the company 6 years ago. Over the past year, for the first time, we’ve actually shrunk in size in terms of headcount and have had to cut back on many of the office luxuries (no more on-site massages and nights out on the company).

Anyway, 2010 is rolling in with a sense of steady optimism, at least as far as I’m concerned. Whilst the recession is ongoing, things at least seem to have settled down in the economy and it’s business as usual with most of our clients. Certainly we’ve been as busy as ever the past month, with the usual array of user research and design projects. Many of our projects this past month seem to be with clients very geographically diverse – I seem to be spending most of my time travelling to all 4 corners of the UK, with other projects going on in Turkey, India and Qatar too!

We also this past month published our 3rd annual Energy and Water Supplier Website Usability report, commissioned by Utility Week magazine. The report has become the talk of the utility sector in the UK each year, apparently with everyone up to CEO-level reading the magazine and looking to see how their organisation fared in our report. This year, the winner with an excellent 87% score is Thames Water, so congratulations to them!

We also spent a few days away at the Revolution Winter Forum this past month where we had a great time. The forum is basically a 2-day jolly away in a hotel, with about 10-15 agencies and 50 or so marketing managers. We all have lots of meetings together and there are a range of presentations and seminars put on. A good time seemed to be had by all and it was great to catch up with so many like-minded people.

Finally, November had one other landmark for us – our Twitter following surpassed 1000. I’m still not convinced that Twitter will be around in the long-term – surely we’ll all tire of tweeting soon? – but whilst it’s here it’s a great tool to engage with so many people and ensure they’re kept up-to-date with what we’re doing.

So that’s it for this year. A happy Xmas and New Year to you all!

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