The door is now ajar for another new step forward for the world of the internet, and it comes fromICANN (Internet Corporation for Assigned Names and Numbers) in the form of personalised gLTDs (generic top-level domains).
Last week ICANN started taking applications from businesses to gain their own gLTD and ushered in the expansion of the restricted 22 gTLDs we have had to date (such as .com, .co.uk, .gov) to allow essentially any name to be used.
ICANN see this to be a great step in the expansion of the internet, but with an application fee of £120,000 the opportunity to take advantage of this is only really open for larger businesses at this point. The race is undoubtedly now on to secure them and to start to take advantage of the brand awareness and potential that comes with it.
Who will be the first to adopt their own gTLDs? What will they choose to use? And, what will the impact be on businesses and customers?
Let us know in the comments below!