User experience in the b2b sector

We're noticing a real sea change in the world of B2B portals. The users of these platforms - employees - are more and more expecting experiences they're used to in a B2C world.

"Today's B2B buyers are empowered consumers. They expect digital discovery, sales, delivery, and service experiences that live up to their favourite consumer brands." - Forrester business research

 

Digital and the b2b sector

  • 90%

    start their B2B purchases with search. [1]

  • 80%

    seek a referral from their network[2]

  • 74%

    conduct half of their research online before making an offline purchase. [3]

Sources

[1]

[2]

[3]

Blogs on b2b

Designing for B2B and enterprise applications

Instant Offices

Designing for B2B and enterprise applications

Designing for B2B and enterprise applications

Instant Offices

Designing for B2B and enterprise applications

Are we right for each other?

  • We'll set you up for a digital world We innovate, do training, change cultures, and design products and services to transform business performance

  • We spend a lot of time with your customers We use insight to drive all decision-making, helping you build deep and meaningful customer relationships

  • Collaboration is in our DNA We’ll take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast Our heritage as a UX agency enables us to work in an agile way, facilitating rapid innovation and problem solving

  • We really know what we’re doing We've been doing experience design, UX, service design and digital transformation for ages, before they became buzz words

Interested in working with us?

Get in touch

Phone

+44 (0)20 7423 6320

Address

133 Park Street
London
SE1 9ED
United Kingdom






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