We worked closely with b2b based-business Barbour to redesign their online portal for business clients, providing better access and interaction with their services and products.
Barbour approached us to overhaul a system that had not seen any significant improvements for some time. Their site was rich in quality content and information for businesses, however users found it a challenge to access information they needed.
Barbour wanted to replace their existing platform with an industry-leading service and website. This would make life easier for clients - improving their access to Barbour's knowledge banks, including national and local regulations, assessments and procedures and how to demonstrate compliance. An improved service would also benefit Barbour's team, with less time spent assisting clients with using their service
Our main objectives were:
- Redesign an outdated system with a modern, user-friendly portal
- Ensure clients can connect with relevant information across an array of sources and media without appearing to overload them
- Meet Barbour's need to expand their client base into new areas and upsell additional services to existing users
- Develop functions to connect clients with important legal information that they didn't know was relevant to them