Instant Offices

Opening the door to a better user experience

We worked closely with Instant Offices to deliver a market-leading website redesign and digital strategy, confronting the difficulties of the office broking industry.

  • 14% increase in conversion rates

  • 17% increase in visit duration

  • 54% increase in visitors using mobile & tablet devices

The challenge

The office broking industry as a whole struggles with legacy systems and generally offers a very poor experience for customers.

Switching to the Sitecore CMS, Instant Offices wanted to revolutionise their digital proposition, becoming far more than just an office broker so as to significantly stand out in a very crowded market.

The objectives of our engagement were to:

  • Improve user journeys through the site in order to offer an amazing experience
  • Add value to Instant Offices' users through personalised experiences by utilising the large amount of data at their disposal
  • Create a scalable platform that could grow with the business
  • Build an emotional connection with users, allowing them to envisage themselves in a property

Client
Instant Offices

Sector
Business-to-Business

What we did

The Webcredible team was responsive, knowledgeable and, most of all, passionate about delivering a great user experience. We look forward to a great partnership with them going forward.

Jennifer Allum

Digital Product Owner, Instant Offices

Our approach

We took an agile approach with Instant Offices' teams, Sitecore developers and Webcredible collaborating to plan, design and build a stunning new digital proposition to very tight deadlines:

  1. We carried out in-depth research with both Instant Offices staff and their customers from all over the world, using these insights to form a comprehensive digital strategy and roadmap.

  2. We jointly created early concepts in our design war room, alongside Instant Offices' stakeholders and one of the Sitecore developers (who worked from our offices throughout).

  3. We continued with the website design, responsive across desktop and mobile, working in sprints and deploying our work into the Sitecore environment at regular sprint intervals.

  4. As well as regular rounds of user testing at our labs in London, we validated our designs with Instant Offices' international audience through remote testing.

Outputs from stakeholder workshops

Search results page prototype

Impact & results

By redesigning the Instant Offices website we created a best-in-class user experience for their customers. Conversion rates increased by 14% and the team reported back that the quality of their inquiries had greatly improved (leading to improved and larger sales).

There was also a 17% increase in visit duration as a result of people staying longer on the site and looking for more details around office space. Finally, there was a 54% increase in visitors using mobile and tablet devices as a result of creating a responsive site.

We had hoped for good results as usability testing on our final designs was extremely positive, faring particularly well when participants compared it to competitors they had experienced.

  • The new homepage helps people find the right property for them very quickly
  • The website offers a comparable mobile experience despite the smaller screen resolution
  • We engaged with stakeholders throughout so everyone came on the design journey with us

  • The new homepage helps people find the right property for them very quickly

  • The website offers a comparable mobile experience despite the smaller screen resolution

  • We engaged with stakeholders throughout so everyone came on the design journey with us

Here are some more clients we work with

  • KPMG

    Large-scale user experience strategy and design unifies suite of tax applications

  • Heathrow Express

    Multichannel service design ensures optimal customer experience

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Museum of London

    Strategic redesign of online presence to help the museum "inspire a passion for London"

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