Tax application efficiency

We helped KPMG streamline their 10 highly-complex tax applications making sure they were all user-centred, allowing users to easily and efficiently complete tasks.

The challenge

KPMG clients and staff across 70 countries globally used numerous complex applications to manage their taxes. We were challenged with streamlining these tax management applications and redefining user journeys.

The main objectives were to:

  • Simplify everyday web application tasks to improve the productivity of KPMG clients and staff
  • Make externally accessible applications easy-to-use for first-time and occasional users
  • Ensure that the whole suite of KPMG applications followed uniform design principles¬†
  • Create a polished visual interface that would give a great first impression to KPMG clients

With stakeholders in 4 countries and customers across 70 countries, we had to manage the project incredibly tightly so everyone could come on the design journey with us.

Alex Baxevanis

Experience Lead, Webcredible

Our approach

As always, we took a user-centred design approach, ensuring that the business goals and user needs were at the core of our work:

  1. We ran stakeholders workshops to understand KPMG's vision, followed by a series of customer interviews. This ensured that we understood both business and customer requirements.

  2. We went on to create a number of interactive prototypes and visual designs to show how the new application style should be applied to the most important user journeys.

  3. We ran numerous rounds of usability testing with end users throughout the design process, iterating our proposed designs as we went on.

  4. We also produced a comprehensive style guide that detailed the visual and interaction design processes, allowing KPMG to apply our design principles across their suite of tax applications.

Impact & results

We redesigned the existing user journeys that were both time-consuming and complicated, with the new versions receiving very positive feedback during customer research sessions.

Internal KPMG design and development teams also have a detailed style guide to enable them to apply our designs and information architecture throughout their entire suite of tax management applications.

Here are some more clients we work with

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  • L'Oreal

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  • Instant Offices

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Like what you see?

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United Kingdom

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