User experience in higher education

The higher education sector has become a much more competitive market since the increase of tuition fees, and a proliferation in online learning has given prospective students more learning options.

The role digital plays in attracting and teaching a tech-savvy audience is more important than ever. Webcredible has experience working with universities and other HE institutions to create fantastic user-centred digital products.

Digital and the higher education sector As if you needed convincing of the importance of digital to the higher education sector... but just in case

  • 82%

    of new university and college students own a smartphone [1]

  • 600k

    students applied to university in 2015 [2]

  • 430k

    international students study in the UK every year [3]





UX guidelines for HE institutions

Below are 4 key parts of the user journey for higher education with some tips on how to get it right.

01-orange.png Finding a course

  • Homepage: Clear starting points to engage students
  • Course finder: Helping students find the ideal course
  • Course information: Comprehensive & optimised for on-screen reading

02-orange.png Making a commitment

  • Cost of studying: Easy-to-find information about fees and additional information
  • Applying for a course: Comprehensive information and clear instructions 

03-orange.png University life

  • Accommodation: Availability, options & costs explained
  • Campus & facilities: Showing where learning (and leisure) takes place

04-orange.png Multi-channel design and brand perception

  • Visual design: Modern & readable design that showcase's the university brand
  • Social engagement: Meeting prospective students on their terms
  • Mobile & tablet experience: Tailored for touch & diverse screen sizes

Higher education industry user experience report 2014

University websites - who's making the grade? This report benchmarks 10 UK universities against 10 key areas of user experience, it is an essential guide for anyone responsible for increasing student uptake at educational institutions.

We have reports for different sectors and user experiences

See all reports

Higher education sector case studies


    Complete redesign leads to massive efficiency improvements

  • Weatherbys Bank

    Redesign and build of a modern online banking platform, in line with the digital vision

  • Virgin Trains

    Ongoing partnership leads to countless conversions in the purchasing funnel

  • Heathrow Express

    Multichannel service design ensures optimal customer experience

Are we right for each other?

  • We'll set you up for a digital world We innovate, do training, change cultures, and design products and services to transform business performance

  • We spend a lot of time with your customers We use insight to drive all decision-making, helping you build deep and meaningful customer relationships

  • Collaboration is in our DNA We’ll take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast Our heritage as a UX agency enables us to work in an agile way, facilitating rapid innovation and problem solving

  • We really know what we’re doing We've been doing experience design, UX, service design and digital transformation for ages, before they became buzz words

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