SSE first came to us looking to run a research study on their customer-facing website, after which we became their ongoing partner working on a retained basis as an extension of their own digital design team.
Our key objectives are to:
- Conduct ongoing research to validate our collaborative design work, ensuring SSE can grow the business digitally and cater for new and existing customer needs
- Provide design leadership to the team, helping streamline and improve the design output and providing additional design resource
- Act as strategic partner, helping manage the digital roadmap whilst guiding and upskilling their teams to follow best practice user experience and be more efficient
- Change the way they're delivering digital products, moving away from small tactical design projects to well executed design sprints in collaboration with the business and technical teams
In line with their business objectives we've focused our work on acquisition of new customers, channel shift towards digital and retention of existing customers.