Price comparison is an incredibly competitive market and brand loyalty is uncommon. To stand out and encourage repeat custom Confused.com needed to offer an exemplary user experience.
We focused on the car insurance quote user journey, from users inputting their personal details through to displaying policies on a results page. The ultimate goal was to make the whole process far more intuitive and user friendly.
Our key objectives were to:
- Ensure continuity of customer experience from the quote process through to the customer portal
- Increase the conversion of leads through the quote tool and subsequently to provider sites (which also leads to increased sign ups)
- Explain the benefits of the features that are offered to customers on the results page