Weatherbys Bank needed a digital strategy to make the most of the opportunities that digital offers, without compromising the value of their customer relationships.
Our key objectives were to:
- Augment the best-in-class customer experience clients receive in-person with a vastly improved digital offer
- Reduce load on key staff by enabling customers to self-serve
- Unlock growth by automating time-consuming internal processes
- Define new ways of working that would help them continually iterate and improve
- Create a roadmap to deliver maximum value as quickly as possible
We very quickly identified that their existing online baking platform was a major pain point, leading to us doing a full redesign and rebuild based on the needs of their very unique audiences.