As a charity, Age UK is in a competitive market, needing to work effectively to raise awareness around their cause, while also providing easy ways to convert this awareness into action.
They needed to change the way they delivered digital services to enhance their work on every level, from making it easier to get information and reducing call centre queries, to wider strategic offerings to help reduce loneliness among older people.
Our main objectives were to:
- Help Age UK use digital more effectively for tactical delivery of services
- Transform Age UK over time into an organisation that uses digital strategically, harnessing it to maximise the impact of existing and new services and campaigns