CAF Donate is a white-label service that helps charities set up online campaigns to collect and track donations.
CAF felt that the overall end-to-end experience of CAF Donate could be improved, so they could further empower the charities they work with and potential donors.
The main objectives were to:
- Grow the number of charities fundraising better through CAF Donate
- Increase donations for charities by making it easier for donors to give money through the platform
- Improve awareness around the benefits of CAF Donate to charities