The previous Museum of London website was a few years old, with a dated design that didn't fully showcase the museum's exciting exhibits. Content had accumulated over the years and had spread into multiple microsites, making the Museum's online presence difficult to navigate.
It was clear that the new online presence had to:
- Effectively serve multiple audiences with the right information, including families, teachers, researchers and other museum stakeholders
- Create an online museum digital presence that rivals its physical locations
- Align with the museum's long-term strategic objectives and leave room for future growth
- Maximise exposure for the museum's commercial activities, without compromising on the visitor experience