Laura Ashley wanted to totally rework their online proposition from the bottom up. The challenge was to improve brand experience, customer loyalty and ultimately improve conversion rates on their online channels.
The main objectives were to:
- Improve the whole experience of using the Laura Ashley site, at the time spread over two portals
- Increase sales by optimising conversion rates
- Improve the site's usability, calls-to-action and cross-selling
- Give the site a look and feel more in line with the rich brand heritage