TravelSupermarket.com wanted to better address their users' core need of planning a holiday, providing a new service to help users in the next step of their decision-making journey – comparing options in a group and deciding on a final itinerary to book.
They wanted to compete with social media and messaging apps such as WhatsApp, which users were using to send links and plan group holidays.
Our objectives were to:
- Help TravelSupermarket.com provide a strategic new service, aimed at becoming a part of the holiday-planning user journey
- Help the TravelSupermarket.com team to deliver this new service on mobile, the primary channel for users planning group holidays