Virgin Holidays

An experience worth revisiting

We engaged with Virgin Holidays to completely redefine their end-to-end customer experience and digital presence, in line with a new brand image.

The challenge

After carrying out some in-depth research, it became clear that Virgin Holidays needed to modernise their legacy systems and dated website.

The project objectives were to:

  • Maximise RoI by increasing sales
  • Impart our knowledge by working closely with Virgin Holidays as one cohesive project team, helping them understand and empathise with their users
  • Apply a visual facelift to deliver a more contemporary feel in line with the refreshed brand image
  • Optimise the user experience of frequently used pages

The client had a lot of trust and respect in our capability to expand their design perspective. They were open to the suggestions we were making, which ultimately led to a lot of experimentation and a great end result

Theo Jones

Creative Director, Webcredible

Our approach

We collaborated with Virgin Holidays to redesign their end-to-end customer experience and entire digital presence. The Webcredible and Virgin Holidays teams typically based ourselves together, either at our offices or theirs, so they could learn from us and develop a practical understanding of the user-centred design process.

  1. We started by identifying, prioritising and mapping key user journeys to design around, based on personas that we'd created. The main journey had 9 distinct steps (including dreaming, researching, booking and reliving a holiday) and we visualised it for the Virgin Holidays teams in the form of a giant poster.

  2. With these user journeys in mind, we rapidly created a design prototype, completely redefining the way that people research and book holidays.

  3. We carried out numerous rounds of user testing with real customers and made informed changes to our proposed designs and user journeys.

  4. At the same time we created a new look and feel for Virgin Holidays' digital channels, paying particular attention to design patterns and principles.

Exploring different approaches

One of our regular design reviews

Impact & results

Our user experience recommendations and visual style have been extremely well received by the Virgin Holidays team and used to form the basis of a new responsive website.

  • The new homepage was designed to inspire people from the start
  • Virgin Holidays' strong brand carried through into every aspect of the visual design
  • We defined a 9-stage end-to-end customer experience
  • The new homepage was designed to inspire people from the start

  • Virgin Holidays' strong brand carried through into every aspect of the visual design

  • We defined a 9-stage end-to-end customer experience

Here are some more clients we work with

  • easyJet

    Rapid user-centred design helps to create best customer help site in the world

  • Saga Travel

    The perfect online travel experience with a 30% increase in conversion rates.

  • Heathrow Express

    Multichannel service design ensures optimal customer experience

  • Travelsupermarket.com

    Ongoing program of research to help users more easily plan holidays

Like what you see?

How exciting, let's get started

Get in touch

Phone

+44 (0)20 7423 6320

Address

133 Park Street
London
SE1 9ED
United Kingdom






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