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Digital strategy

A vision to coordinate and optimise all digital channels for business success

Why create a digital strategy?

Whether you're developing a digital strategy from scratch or updating your current approach, a digital strategy built around business goals and customer needs is the most likely to succeed.

A digital strategy delivers:

  • Focus for your internal teams to invest in effective digital development
  • A stronger brand through consistent customer experience based on your customers' needs
  • Innovative digital interactions to achieve your organisational goals and objectives
  • Better brand advocacy and long-term business success to keep you ahead of the competition

Getting started with your digital strategy

Every digital strategy is different - there's no one size fits all!

We collaborate with you to define what's needed for you to achieve your goals. A digital strategy will typically span a 1-2 year period and is reviewed and refined regularly.

To get your digital strategy off the ground we would:

  1. Spend a lot of time with you and key stakeholders to make sure we understand your business goals

  2. Review and benchmark your digital presence against your competitors by assessing their websites, content formats, social media channels, search marketing etc.

  3. Look at other best practice examples from outside your industry that can provide inspiration

  4. Understand your customer needs through robust qualitative user research 

  5. Collaboratively map out a vision and activities in a roadmap, to achieve on the strategy

Developing a digital strategy

A digital strategy is key for any organisation to make the most of up-and-coming technologies. We work with our clients to create realistic roadmaps to focus digital development.

Zoe Kelleher

Head of Client Experience, Webcredible

When's the best time to do it?

An integrated digital strategy essentially guides your ongoing design and development plans so it's essential to establish your digital strategy as soon as possible. Take the time to establish and agree your business goals and customer needs and base your digital strategy around these.

Like what you see?

How exciting, let's get started

Get in touch

Phone

+44 (0)20 7423 6320

Address

133 Park Street
London
SE1 9ED
United Kingdom






Our end-to-end UX process

  • Cultivate

    We transform businesses to embed innovation and customer-centred thinking

  • Investigate

    We carry out research to understand your customer needs

  • Innovate

    We disrupt industries with new digital products and ways of working

    You are here

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

Tools we use to innovate

We disrupt industries with new digital products and ways of working

Are we right for each other?

  • We'll set you up for a digital world We innovate, do training, change cultures, and design products and services to transform business performance

  • We spend a lot of time with your customers We use insight to drive all decision-making, helping you build deep and meaningful customer relationships

  • Collaboration is in our DNA We’ll take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast Our heritage as a UX agency enables us to work in an agile way, facilitating rapid innovation and problem solving

  • We really know what we’re doing We've been doing experience design, UX, service design and digital transformation for ages, before they became buzz words

Don't take our word for it, see how we innovate in action

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Museum of London

    Strategic redesign of online presence to help the museum "inspire a passion for London"

  • Age UK

    Digital transformation so Age UK can keep helping millions of older people love later life

  • Virgin Holidays

    User-centred customer journeys inspire revolutionary new way to book holidays

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