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Target market & competitor research

Research and analysis into the external factors that affect your organisation

Why do we do target market and competitor research?

Target market & competitor research delivers:

  • A view of best practices to help guide strategy and design decisions
  • Benchmarking of your brand and customer experience performance against your competitors
  • An understanding of the market from a customer experience point-of-view

What does it involve?

  1. Target market analysis usually follows our intensive business requirements gathering process, where we extract the wealth of industry knowledge you have internally

  2. We then perform expert benchmarking and analysis of current levels of digital user experience across your platforms

  3. We also examine the market place, competitors, potential customers and external forces changing your competitive environment

When is the best time to do target market analysis?

We usually carry out target market and competitor analysis before we conduct face-to-face research with your customers. 

A sound understanding of the sector you operate in, and your competitors, will help generate initial ideas for business opportunities which we can explore further through in-depth customer research.

Competitor analysis example

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Get in touch

Phone

+44 (0)20 7423 6320

Address

133 Park Street
London
SE1 9ED
United Kingdom






Our end-to-end UX process

  • Cultivate

    We transform businesses to embed innovation and customer-centred thinking

  • Investigate

    We carry out research to understand your customer needs

    You are here

  • Innovate

    We disrupt industries with new digital products and ways of working

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

Tools we use to investigate

We carry out research to understand your customer needs

  • Usability testing

    One-to-one research to understand how end users actually interact with your digital touchpoints

  • Google Analytics & data analysis

    Insight to highlight how users are interacting with your website and digital touchpoints

  • Market & competitor research

    Research and analysis into the external factors that affect your organisation

    You are here

  • In-depth interviews

    One-to-one discussions to get truly inside your customers' minds

  • Diary studies

    Detailed insights into real-time behaviour and feelings, recorded as they occur

  • Focus group research

    Facilitated group sessions to understand your customers' thoughts and behaviours

  • Guerrilla research

    Faster, cheaper and less formal research with customers wherever they might be

  • Card sorting

    Research method to organise the content and navigation of digital touchpoints

  • Ethnography

    Shadowing your audiences in their natural environment to gain in-context insights

  • Personas

    Fictional characters typical of your target audiences and based on research findings

Are we right for each other?

  • We'll set you up for a digital world We innovate, do training, change cultures, and design products and services to transform business performance

  • We spend a lot of time with your customers We use insight to drive all decision-making, helping you build deep and meaningful customer relationships

  • Collaboration is in our DNA We’ll take you on the journey with us, collaborating throughout to gain the highest levels of stakeholder buy-in

  • We'll get you from A-B, fast Our heritage as a UX agency enables us to work in an agile way, facilitating rapid innovation and problem solving

  • We really know what we’re doing We've been doing experience design, UX, service design and digital transformation for ages, before they became buzz words

Don't take our word for it, see how we investigate in action

  • Heathrow Express

    Multichannel service design ensures optimal customer experience

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Travelsupermarket.com

    Ongoing program of research to help users more easily plan holidays

  • Hotels.com

    Mobile and tablet strategy ensures optimal multichannel experience

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