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Usability testing

One-to-one research to understand how end users actually interact with your digital touchpoints

Why do we do usability testing?

Usability testing (or user testing) involves watching and analysing your typical customers use and interact with your digital touchpoints, including websites, smartphones, tablets and applications.

Usability testing delivers:

  • Robust, detailed and prioritised options and recommendations
  • An action plan for implementing changes around your precise needs
  • Live viewing of user testing that unifies internal teams
  • Videos of user testing sessions so you can watch highlights back at the office

If you're looking to run your own usability testing you can hire our labs.

What does usability testing involve?

Through a close, collaborative approach you'll learn a lot from our expertise throughout the usability testing process:

  1. We work closely with you to precisely define the research objectives, scenarios and who we're going to recruit for the user testing

  2. We carry out a deep dive into your analytics to identify what your users are doing on your digital platforms (the research will then identify why)

  3. Next, we work with specialist recruiters to source participants typical of your target audiences, no matter how obscure your target market is

  4. We facilitate one-to-one user testing sessions where you watch users interact with your digital products, while our expert moderators elicit focused and unbiased responses 

  5. We review all the findings, discussing all the issues and brainstorming the best possible solutions with you

  6. We deliver the findings and recommendations in whichever format works best for you - recommendation-driven report, presentation and/or workshop

Usability testing in action

Webcredible were great to work with, and user testing with them resulted in over 95% of our users finding the tool easy to use.

Kate Bevan

Product Owner, UCAS

What can I usability test?

Usability testing can be run on a design prototype, sketched web page, website, enterprise application, app, software, intranet, kiosk, POS system... The list goes on!

We don't only test in our labs in London though, we can also deliver:

  • Face-to-face and remote usability testing with a large customer base across the UK
  • International usability testing, working with our global partners
  • Quick, informal guerilla user testing, out-and-about with your customers

When's the best time to do usability testing?

We run usability testing to evaluate websites and digital platforms, live or under development. The process is useful at every stage of your digital design and ideally you'll do lots of small, quick rounds of usability testing throughout the design and build process.

You can also hire our labs

Our purpose-built usability lab and viewing room are specifically designed for usability testing, as well as user interviews. Contact us about our usability lab hire.

Like what you see?

How exciting, let's get started

Get in touch

Phone

+44 (0)20 7423 6320

Address

133 Park Street
London
SE1 9ED
United Kingdom






Our end-to-end UX process

  • Cultivate

    We transform businesses to embed innovation and customer-centred thinking

  • Investigate

    We carry out research to understand your customer needs

    You are here

  • Innovate

    We disrupt industries with new digital products and ways of working

  • Accelerate

    We design to re-imagine and optimise digital (& non-digital) experiences

Tools we use to investigate

We carry out research to understand your customer needs

  • Usability testing

    One-to-one research to understand how end users actually interact with your digital touchpoints

    You are here

  • Google Analytics & data analysis

    Insight to highlight how users are interacting with your website and digital touchpoints

  • Market & competitor research

    Research and analysis into the external factors that affect your organisation

  • In-depth interviews

    One-to-one discussions to get truly inside your customers' minds

  • Diary studies

    Detailed insights into real-time behaviour and feelings, recorded as they occur

  • Focus group research

    Facilitated group sessions to understand your customers' thoughts and behaviours

  • Guerrilla research

    Faster, cheaper and less formal research with customers wherever they might be

  • Card sorting

    Research method to organise the content and navigation of digital touchpoints

  • Ethnography

    Shadowing your audiences in their natural environment to gain in-context insights

  • Personas

    Fictional characters typical of your target audiences and based on research findings

Don't take our word for it, see how we investigate in action

  • Heathrow Express

    Multichannel service design ensures optimal customer experience

  • Dulux

    Multi-award winning augmented reality app helps sales increase by 65%

  • Travelsupermarket.com

    Ongoing program of research to help users more easily plan holidays

  • Hotels.com

    Mobile and tablet strategy ensures optimal multichannel experience

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