Design leadership training

Take the next step in your design career

There's never been a better time, or such a need for design practitioners to make the move to become design leader.

Digital design and UX design have become vital aspects of every successful modern business. Organisations are seeing the effectiveness of design thinking in creating new products and service, leveraging new markets and providing a competitive advantage.

Taking this hands-on course will give you practical skills, actionable knowledge and the confidence to transition from a design practitioner to an effective design leader.

During the training course you'll learn how to:

  • Develop the qualities of an effective design leader
    Learn the behaviours that make a design leader, approaches to leading an impactful design team and how to tackle key challenges in creating a culture of design
  • Bring strategic thinking and vision to design
    Get practical advice and a step-by-step process on how to develop and embed a design vision that aligns with your organisation's objectives
  • Influence the C-suite to embrace and implement design thinking in business challenges
    Through practical exercises and role play, find out how to gain senior management backing for design initiatives, including how to demonstrate the value of design
  • Create compelling business cases for design initiatives
    Take our 60-minute introduction to how different businesses work to increase your commercial awareness. You will get to devise and pitch a design initiative before receiving feedback
  • Build a high performing product design team
    We'll show you how to evaluate the skills and make-up of your team. We'll share ways to upskill your team and provide tips on how to attract and recruit design talent
  • Develop the soft skills for design leadership
    We'll give you a crash course in building empathy and how to foster collaboration with your team and business stakeholders


£595 +VAT
Book course

Get a 10% or 20% discount when you book on any 2 or 3+ different courses

What will you learn?


  • The behaviours of successful leaders
  • Finding your leadership style
  • Communicating why design matters
  • Evaluating UX and design maturity
  • How to become a killer problem solver
  • Ways to create and embed a design vision
  • How to make the best use of your resources
  • How to become and stay strategic
  • Growing design advocates across a business
  • Getting space and time to innovate


  • Speaking the language of your stakeholders
  • How businesses create value
  • A guide to business models
  • Measuring ROI and design impact
  • Creating and selling a persuasive business case
  • Evaluating the skills of your team
  • Mentoring and upskilling your team
  • Attracting and retaining design talent
  • How to give positive design critiques
  • Fostering organisation wide collaboration

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

More about bespoke training

Is this the right course for you?

This course is particularly suitable if you are:

  • In a mid- to senior-level design practitioner (working in-house or in an agency) looking to progress their careers
  • A user interface, product or service designer wishing to work across a bigger canvas
  • In a senior management role with responsibility for developing design thinking and creative practices

Meet Andy Ingle, one of your trainers

Andy has over 15 years' experience in digital and user experience design. He's an expert in developing products based on user research and business requirements, and helping our clients understand the rationale behind our design and strategy decisions.

A UX veteran, Andy has led projects for to reinvent the price comparison experience, and Virgin Trains East Coast to completely overhaul their customer experience strategy.

Andy is one of our most experienced trainers and loves to share his passion for all things UX, along with his many project stories and insights.

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams to have bespoke training tailored to your needs

    More about private training

  • Organisations can be transformed by our bespoke 'Cultivate' service

    More about Cultivate

Check out all of our training courses...

Design leadership training

Learn the skills to make the move from design practitioner to design leader

Next on 18th Mar 2020

Soft skills training for designers

Learn how to succeed as a designer with new powers in influencing, facilitation and persuasion

Next on 21st Apr 2020

Innovation & product development training

Learn how to create the right environment for innovation to flourish, always based around customers' latent needs

Bespoke training course

Design systems training

Learn how to accelerate your design process and create a foundation for consistency with a design system

Bespoke training course

Designing for voice training

Learn how to come up with great use cases, plan your voice experience and design intuitive conversations

Next on 22nd Apr 2020

Information architecture training

Learn how to structure and design around your users' needs on this one-day Information Architecture course

Next on 22nd Jan 2020

Mobile UX & responsive design training

Learn how to design for mobile and develop your organisation's mobile strategy

Bespoke training course

Service design training

Learn how to create multi-channel customer-centred experiences, well beyond merely designing for the screen

Next on 16th Jan 2020

Visual web & interface design training

Learn the principles, processes and best practices of intuitive interface design

Next on 11th Dec 2019

Usability testing training

Learn how to run usability testing sessions to improve your designs and bring them in line with your users' needs and goals

Next on 21st Jan 2020

User research training

Learn to conduct research and gain essential insights into how to improve your business and services

Next on 15th Jan 2020

UX training - fundamentals

Learn the fundamentals of UX and how to kick-start customer-centred thinking within your organisation

Next on 24th Jan 2020

Web accessibility training

Learn best practices for accessibility and ensure your site complies with WCAG and WAI-ARIA guidelines

Next on 28th Jan 2020

Web writing training

Engage your audience and get your message across with great digital copywriting and content design skills

Next on 10th Dec 2019

About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

As well as your lovely self, you'll need a laptop and charger. Once you've booked, let us know if you don't have a laptop and we can lend you one of ours.

Why learn with us?

  • 10

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, transform and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our wonderful wework office. We're right on the door step of Holborn tube station so you can find us at:

Aviation House 

125 Kingsway, London


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