Google AdWords (PPC) training

Make words work for you

Google's paid-for results are among the most viewed advertisements in the world, potentially allowing your business to appear at the top of search results overnight. It remains a competitive market however so you'll no doubt want to master Google AdWords for your business.

You'll learn loads on our PPC (Pay Per Click) course, which will help you to:

  • Set up your PPC account and decide what it needs to achieve
    It's easy to have PPC drain your budget but not deliver very strong results. It's really important you have clear goals for what you want your PPC to deliver, so you can set your account up properly to reflect those goals
  • Write adverts people will want to click
    There's always going to be competition for your advertising space, so you'll need to craft the best possible adverts. We'll walk you through how to sell your USP through ads, and how you can optimise your ads over time to continue performing well.
  • Improve your quality score and its influencing factors
    Budget isn't everything with Adwords as Google wants to show relevant ads more than anything else. We'll look at what factors influence your quality score and how Google decides what adverts come out at the top of the ranks. 
  • Go over keywords, match types and how to do keyword research
    The keywords you bid on will make or break your Adwords campaigns. We'll help you learn how to conduct keyword research, as well as what keyword match types are appropriate for your campaigns.
  • Optimise PPC budgets to get the most out of available resources
    There are all kinds of ways you can optimise your Adwords' budget. We'll walk through how you can target geographic areas, optimise bidding and take advantage of remarketing lists, all to get the RoI you need.

Upcoming public courses

Gain practical skills for you or your team from our user experience experts

January 2018

18 January 2018
GDPR training

February 2018

20 February 2018
GDPR training
21 February 2018
User research training
21 February 2018
Web writing training

July 2018

More courses coming soon

Listen to your trainer, Mark, tell you all about the course

01min 38secs

Sample course content


  • Pay-per-click advertising explained
  • How does PPC work?
  • Setting PPC goals
  • Your adverts
  • Bidding & quality score
  • Quality score factors
  • Keyword match types
  • Competitor research


  • Writing ads
  • Google keyword planner
  • Starting an ad campaign
  • Campaign setup
  • Account access
  • Using ad extensions
  • Tracking options
  • Assess how to make changes
  • Google Ad preview tool

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

Get in touch

More about bespoke training


+44 (0)20 7423 6320


133 Park Street
United Kingdom

Really enjoyed my training, the content, trainer and facilities were great. Thanks

Meet Mark Cunnah, your trainer

Mark is a UX Analyst at Webcredible with an amazing level of digital marketing and PPC knowledge. He leaves no stone unturned when working with our clients, seeking to uncover every possible insight about their users based on actual data. He works a lot with our UX researchers, combining his data insights with their qualitative research findings.

As a digital marketing professional over the past 10 years, he has huge amounts of experience running Google AdWords campaigns (as well as using Google Analytics and doing SEO) to drive traffic and improve conversion rates. He's worked both agency- and client-side and has an incredibly consistent track record of success with his PPC campaigns.

When you meet Mark, your trainer, you'll immediately be struck by his incredible passion for PPC and digital marketing, and his ability and willingness to help you learn and solve whatever problem you're facing.

Some of our thoughts on Google AdWords...

Google's Adwords Changes - time to panic?

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About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like. Oh, and unlimited Prosecco at the end of the day.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

As well as your lovely self, you'll need a laptop and charger. Once you've booked, let us know if you don't have a laptop and we can lend you one of ours.

Why learn with us?

  • 25

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, grow and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

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