Google Analytics training

Harnessing the power of Google Analytics

Google Analytics can provide valuable insights into how people interact with your website and business. Our course will teach you to see how your site is being used, as well as how it can be improved to provide your users with a better experience.

During the training course you'll learn how to:

  • Implement Google Analytics and know how it works
    We'll look at how Google's cookies work, and how they send information to Google Analytics about your site
  • Set up Goals and Funnels within Analytics
    We'll walk you through how you can set up your Analytics to know when users have completed your goals (buy something, register, get in touch etc.), giving you insight into what makes users convert
  • Understand what Analytics is telling you
    Analytics breaks all its information down into Dimensions and Metrics and you'll learn how to interpret the information Google is giving you to get real insights for your business
  • Create dashboards and standard reports
    We'll teach you to create visual reports and dashboards to satisfy managers' strategic demands for metrics, showing which marketing channels are working, whether recent campaigns have been effective and what content your users are responding to.
  • Track the microinteractions taking place
    We'll teach you to track smaller Events effectively (PDF downloads, newsletter signups, form completions etc.) to get a better idea of what features help users to convert.

You'll login to your own GA account during the course so you can get insights straightaway. If you don't have access then we can provide you with an account to work with.


Upcoming public courses

Gain practical skills for you or your team from our user experience experts

Listen to your trainer, Mark, tell you all about the course

01min 27secs

What will you learn?


  • What is analytics?
  • How do Google's cookies work?
  • What are Dimensions and Metrics?
  • How to set up Filters for your website
  • How to set up Goals for your website
  • Navigating through Analytics reports
  • Using Annotations to track marketing activity
  • How to use Secondary dimensions
  • Using Search and Advanced Search
  • How to use Date Control to compare data


  • Finding out where your users come from (traffic sources)
  • Campaigns and tagging URLs to track your marketing efforts
  • Research what keywords are driving organic traffic to your site from Google
  • Finding out what content is getting the most engagement
  • How to track Events on your site
  • How to track Goal completions
  • Setting up a Goal Funnel to track what gets users to convert
  • Narrowing down your data using Google's Segments
  • How to build a Dashboard
  • How to schedule automated reports
The instructor was very good and he really knew this subject!

Is this the right course for you?

Google Analytics for beginners is particularly suitable if you are:

  • Working in marketing and want a better understanding of how your promotional activities are performing
  • Looking to improve your marketing strategy or on-page content and navigation, as well as understand user behaviour

Meet Emma Haslam, your trainer

Emma’s been in digital marketing since 2000 and has worked with both agencies and clients across a wide range of marketing channels and industry sectors. Emma understands the crucial role analytics plays in the commercial decisions businesses of all sizes have to make. Clients have included British Airways, Intel and Newsflare. Emma’s main focus is to help clients marry a good understanding of their customers’ behaviour with maximising revenue through data. There are so many ways customers interact with brands these days and she sees analytics as the most effective and immediate way to get an accurate picture of what they’re saying. Emma is Google Analytics IQ certified.

Emma loves all kinds of sports and was a Games Maker at the London Olympics and Paralympics. She also plays guitar, enjoys cooking and is an investor with, helping entrepreneurs in the developing world.

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams to have bespoke training tailored to your needs

    More about bespoke training

  • Organisations can be transformed by our bespoke 'Cultivate' service

    More about Cultivate

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

Get in touch

More about bespoke training


+44 (0)20 7423 6320


133 Park Street
United Kingdom

Check out all of our training courses...

Design leadership training

Learn the skills to make the move from design practitioner to design leader

Next on 16th May 2019

Design thinking training

Learn how to bring in creative problem solving into existing ways of working

Next on 13th Jun 2019

Soft skills training for designers

Learn how to succeed as a designer with new powers in influencing, facilitation and persuasion

Next on 12th Jun 2019

Innovation & product development training

Learn how to create the right environment for innovation to flourish, always based around customers' latent needs

Bespoke training course

Design systems training

Learn how to accelerate your design process and create a foundation for consistency with a design system

Next on 18th Jun 2019

Designing for voice training

Learn how to come up with great use cases, plan your voice experience and design intuitive conversations

Next on 9th May 2019

Information architecture training

Learn how to structure and design around your users' needs on this one-day Information Architecture course

Next on 23rd Apr 2019

Interaction design & prototyping training

Learn how to create interactive prototypes to test, iterate, and improve your designs

Next on 16th Jul 2019

Mobile UX & responsive design training

Learn how to design for mobile and develop your organisation's mobile strategy

Next on 24th Apr 2019

Service design training

Learn how to create multi-channel customer-centred experiences, well beyond merely designing for the screen

Next on 17th Jul 2019

Visual web & interface design training

Learn the principles, processes and best practices of intuitive interface design

Next on 9th May 2019

Usability testing training

Learn how to run usability testing sessions to improve your designs and bring them in line with your users' needs and goals

Next on 25th Apr 2019

User research training

Learn to conduct research and gain essential insights into how to improve your business and services

Next on 8th May 2019

UX training - fundamentals

Learn the fundamentals of UX and how to kick-start customer-centred thinking within your organisation

Next on 30th Apr 2019

SEO training

Learn how you can get your website ranking higher on search engines to bring in engaged users

Bespoke training course

Web accessibility training

Learn best practices for accessibility and ensure your site complies with WCAG and WAI-ARIA guidelines

Next on 7th May 2019

Web writing training

Engage your audience and get your message across with great digital copywriting and content design skills

Next on 8th May 2019

Online content strategy training

Learn how to audit and develop your online content so you can put together a content strategy

Bespoke training course

Build your own bespoke training

Learn the analytics techniques and reports which can extract real insights into your users and their behaviour

Bespoke training course

Google Analytics training

Learn the analytics techniques and reports which can extract real insights into your users and their behaviour

Bespoke training course

Interpreting analytics data training

Learn to understand what analytics platforms are telling you by identifying patterns, trends and insights

Next on 24th Apr 2019

New design techniques training

Learn the analytics techniques and reports which can extract real insights into your users and their behaviour

Bespoke training course

Soft skills training

Learn the analytics techniques and reports which can extract real insights into your users and their behaviour

Bespoke training course

About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

You'll need a laptop and charger, along with login details to your Google Analytics account (if you have them). Once you've booked, let us know if you don't have a laptop and we can lend you one of ours.

Why learn with us?

  • 20

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, transform and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

Already booked on this course?
Read the joining instructions

Course basket x


Price per place

Add another courseCheckout

Pay now by credit card or later by invoice (invoice payments only possible if all courses are 3+ weeks in advance)