Google Analytics training

Harnessing the power of Google Analytics

Google Analytics can provide valuable insights into how people interact with your website and business. Our course will teach you to see how your site is being used, as well as how it can be improved to provide your users with a better experience.

During the training course you'll learn how to:

  • Implement Google Analytics and know how it works
    We'll look at how Google's cookies work, and how they send information to Google Analytics about your site
  • Set up Goals and Funnels within Analytics
    We'll walk you through how you can set up your Analytics to know when users have completed your goals (buy something, register, get in touch etc.), giving you insight into what makes users convert
  • Understand what Analytics is telling you
    Analytics breaks all its information down into Dimensions and Metrics and you'll learn how to interpret the information Google is giving you to get real insights for your business
  • Create dashboards and standard reports
    We'll teach you to create visual reports and dashboards to satisfy managers' strategic demands for metrics, showing which marketing channels are working, whether recent campaigns have been effective and what content your users are responding to.
  • Track the microinteractions taking place
    We'll teach you to track smaller Events effectively (PDF downloads, newsletter signups, form completions etc.) to get a better idea of what features help users to convert.

You'll login to your own GA account during the course so you can get insights straightaway. If you don't have access then we can provide you with an account to work with.

 

Feb

14

£495 +VAT
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Listen to your trainer, Mark, tell you all about the course

01min 27secs

What will you learn?

Morning

  • What is analytics?
  • How do Google's cookies work?
  • What are Dimensions and Metrics?
  • How to set up Filters for your website
  • How to set up Goals for your website
  • Navigating through Analytics reports
  • Using Annotations to track marketing activity
  • How to use Secondary dimensions
  • Using Search and Advanced Search
  • How to use Date Control to compare data

Afternoon

  • Finding out where your users come from (traffic sources)
  • Campaigns and tagging URLs to track your marketing efforts
  • Research what keywords are driving organic traffic to your site from Google
  • Finding out what content is getting the most engagement
  • How to track Events on your site
  • How to track Goal completions
  • Setting up a Goal Funnel to track what gets users to convert
  • Narrowing down your data using Google's Segments
  • How to build a Dashboard
  • How to schedule automated reports
The instructor was very good and he really knew this subject!

Is this the right course for you?

Google Analytics for beginners is particularly suitable if you are:

  • Working in marketing and want a better understanding of how your promotional activities are performing
  • Looking to improve your marketing strategy or on-page content and navigation, as well as understand user behaviour

Meet Emma Haslam, your trainer

Emma’s been in digital marketing since 2000 and has worked with both agencies and clients across a wide range of marketing channels and industry sectors. Emma understands the crucial role analytics plays in the commercial decisions businesses of all sizes have to make. Clients have included British Airways, Intel and Newsflare. Emma’s main focus is to help clients marry a good understanding of their customers’ behaviour with maximising revenue through data. There are so many ways customers interact with brands these days and she sees analytics as the most effective and immediate way to get an accurate picture of what they’re saying. Emma is Google Analytics IQ certified.

Emma loves all kinds of sports and was a Games Maker at the London Olympics and Paralympics. She also plays guitar, enjoys cooking and is an investor with Lendwithcare.org, helping entrepreneurs in the developing world.

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams to have bespoke training tailored to your needs

    More about bespoke training

  • Organisations can be transformed by our bespoke 'Cultivate' service

    More about Cultivate

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

Get in touch

More about bespoke training

Phone

+44 (0)20 7423 6320

Address

133 Park Street
London
SE1 9ED
United Kingdom






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About the day

Duration

Courses start at 10am and finish at 4.30-5pm.

Food

Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like. Oh, and unlimited Prosecco at the end of the day.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

You'll need a laptop and charger, along with login details to your Google Analytics account (if you have them). Once you've booked, let us know if you don't have a laptop and we can lend you one of ours.

Why learn with us?

  • 19

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, transform and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

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