Information architecture (IA) training

Integrate, compose and optimise

The digital era has created an abundance of information. IA is the art of structuring and arranging that information in a way that maps to how users think and the tasks they're trying to achieve.

During this interactive, one-day workshop you'll learn how to design an information architecture for your app or website in a way that meets user needs and achieves business objectives.

You'll finish the day knowing how to:

  • Integrate IA into the product design process
    Learn how an effective information architecture can help your digital product and how IA fits into the product design process
  • Speak your users' language
    Understand how your users think about and group content and design your site's navigation accordingly
  • Plan and conduct card sorts
    You'll be able to plan, conduct and analyse this indispensable research technique
  • Understand and evaluate your content
    Evaluate whether your content meets user and business goals and understand any natural structure it has
  • Evaluate an effective information architecture
    Use techniques such as tree testing to evaluate and iterate your product's information architecture


£495 +VAT
Book course

Get a 10% or 20% discount when you book on any 2 or 3+ different courses

Listen to one of your trainers, Andy, tell you all about the course

01min 51secs

What will you learn?


  • What is information architecture
  • Business goals and needs
  • User goals and needs
  • User research methods
  • Information seeking behaviours
  • Mental models, labelling and language
  • Content inventories and audits
  • Conceptual design models
  • Structures, schemes and navigation


  • What makes a good IA
  • Planning and conducting a card sort
  • Analysing the results of a card sort
  • Creating an information architecture
  • Creating site maps and IA documentation
  • Planning and conducting a tree test
  • Further ways evaluating an IA

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

More about bespoke training

Is this the right course for you?

This course is particularly suitable if you are:

  • A website manager, content editor, UX or UI designer, product manager, user research or digital marketing manager
  • Looking for an entry-level course to the practical implementation of user experience and structuring your digital platforms
  • Interested in signing up for our interaction design & prototyping course and need a good overview of the user-centred design process before attending

Meet Alex Lillo, one of your trainers

Alex is a highly experienced UX consultant who designs interfaces, and leads large customer experience and user-centred design projects for our clients. His 10 years' of end-to-end experience in digital design, from research to delivery, gives him a broad perspective that helps him find holistic solutions to complex problems.

As an Experience Lead at Webcredible, he heads up teams for some of Webcredible's largest client projects. A very hands-on team leader, he can often be found running research and creating some of the most amazing user journeys, information architectures and designs.

As a trainer, Alex always makes sure you understand and buy-in to what you're learning, guiding and facilitating participants to come up with the answers themselves. The best trainers aren't the ones that speak all the time!

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams to have bespoke training tailored to your needs

    More about bespoke training

  • Organisations can be transformed by our bespoke 'Cultivate' service

    More about Cultivate

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About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like. 

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

As well as your lovely self, you'll need a laptop and charger. Once you've booked, let us know if you don't have a laptop and we can lend you one of ours.

Why learn with us?

  • 10

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, transform and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our wonderful wework office. We're right on the door step of Holborn tube station so you can find us at:

Aviation House 

125 Kingsway, London


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