Innovation & product development

Unlock new directions

Our hands-on innovation & new product development course is fantastic - small class sizes, highly interactive and taught by experts.

During the course you will:

  • Assess how innovative your business is
  • Learn how to create the right environment for innovation to flourish
  • Find out how to identify your customers' latent needs
  • Define what your business might innovate around
  • Learn tools and techniques for idea generation

Listen to your trainer, Alex, tell you all about the course

01min 38secs

Upcoming public courses

Gain practical skills for you or your team from our user experience experts

November 2019

December 2019

10 December 2019
Web writing training

January 2020

More courses coming soon

Sample course content


  • How innovative is your organisation?
  • Innovation explained
  • Innovation case studies
  • Understanding your customers' lives, needs and attitudes
  • Generating and filtering ideas
  • Workshop structure and roles


  • Prototyping and testing innovative ideas
  • Influences of adoption
  • Getting your organisation to be more innovative
  • Space requirements for innovation
  • Teams and roles needed for innovation
  • Barriers to becoming more innovative
  • Becoming more innovative as an individual

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

More about bespoke training

Meet Alex Baxevanis, your trainer

Alex is an Experience Lead at Webcredible and leads teams of UX consultants and visual designers in delivering large-scale projects across a portfolio of clients. He gets very involved when we need to define product strategies and ensure we bring amazing innovation to our clients' products.

His innovation doesn't stop when he leaves the office - outside of work he's created iPhone and Apple Watch apps, built 2 bikes from scratch and always has a personal project on the go to create something new.

Alex always looks forward to running Webcredible courses and loves to share his stories with you - and with over 10 years' experience helping to define leading digital products for world-leading brands, he has a lot to talk about!

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams can come to us or have a private course at their workplace

    More about private training

  • Organisations can be transformed by our bespoke 'Cultivate' service

    More about Cultivate

Check out all of our training courses...

Design leadership training

Learn the skills to make the move from design practitioner to design leader

Next on 4th Dec 2019

Soft skills training for designers

Learn how to succeed as a designer with new powers in influencing, facilitation and persuasion

Bespoke training course

Innovation & product development training

Learn how to create the right environment for innovation to flourish, always based around customers' latent needs

Bespoke training course

Design systems training

Learn how to accelerate your design process and create a foundation for consistency with a design system

Bespoke training course

Designing for voice training

Learn how to come up with great use cases, plan your voice experience and design intuitive conversations

Bespoke training course

Information architecture training

Learn how to structure and design around your users' needs on this one-day Information Architecture course

Bespoke training course

Mobile UX & responsive design training

Learn how to design for mobile and develop your organisation's mobile strategy

Bespoke training course

Service design training

Learn how to create multi-channel customer-centred experiences, well beyond merely designing for the screen

Bespoke training course

Visual web & interface design training

Learn the principles, processes and best practices of intuitive interface design

Next on 11th Dec 2019

Usability testing training

Learn how to run usability testing sessions to improve your designs and bring them in line with your users' needs and goals

Next on 19th Nov 2019

User research training

Learn to conduct research and gain essential insights into how to improve your business and services

Bespoke training course

UX training - fundamentals

Learn the fundamentals of UX and how to kick-start customer-centred thinking within your organisation

Next on 3rd Dec 2019

Web accessibility training

Learn best practices for accessibility and ensure your site complies with WCAG and WAI-ARIA guidelines

Bespoke training course

Web writing training

Engage your audience and get your message across with great digital copywriting and content design skills

Next on 10th Dec 2019

About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like. Oh, and unlimited Prosecco at the end of the day.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

Just your lovely self and the desire to learn!

Why learn with us?

  • 10

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, transform and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our wonderful wework office. We're right on the door step of Holborn tube station so you can find us at:

Aviation House 

125 Kingsway, London


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