Interpreting analytics data training

Turn data into insights

Analytics can provide a wealth of information to help guide a business and its marketing. It's important to know how to interpret your data to get real insights into how users are using your site.

Our course will provide you with the necessary tools and skills to get the most out of your analytics packages. During the course you will:

  • Make the most of website data to improve online performance
    Data can help you understand exactly how users are behaving on your website, so is really important to businesses success. We'll look at all the programmes currently gathering data on your website, see which are useful and which can potentially be removed
  • Use data insight to inform digital strategy and planning
    It's easy to get muddled in the detail with data, so we'll make sure you learn how to plan your research effectively. We'll show you how to create a reporting structure based on business objectives, website goals and KPIs
  • Devise how to best communicate data findings
    We'll show you how to effectively hold meetings and communicate with key stakeholders, based around what customers are trying to accomplish when they visit your site
  • Understand reports you can prepare to show patterns and trends
    Once you have a clear idea of objectives, we'll look at how to track KPIs using tools such as Google Analytics, Adobe Analytics, Google Sheets and Google Data Studio. You'll be able to answer key questions such as what content you should be producing and whether other marketing activity is leading to greater conversions
  • Learn how to identify the most successful content
    Content remains a key element in making your website successful so we'll help you understand what users want from your site, what existing content is working and what new content you might need to create
  • Set up analytics packages to measure results
    We'll look at how you can ensure your analytics package is set up correctly for your site to deliver accurate results (most analytics packages aren't correctly set up)

We encourage you to use your own analytics account so you can apply concepts you're learning to actual data. If you don't have access then we can provide you with an account and data to work with.

We use Google Analytics on the course but what we teach can be applied to most other packages (e.g. Adobe Analytics).



£495 +VAT
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Upcoming public courses

Gain practical skills for you or your team from our user experience experts

August 2019

More courses coming soon

Listen to your trainer, Mark, tell you all about the course

01min 39secs

What will you learn?


  • How to start identifying your business and user goals
  • Planning out how you can map business goals to your data
  • Where to look to start identifying trends and patterns
  • Which data and statistics to analyse
  • Setting up your analytics package to deliver the right data
  • Identifying users' journeys through your digital products
  • Finding customer journey drop-off points


  • Techniques to identify problem pages
  • User engagement and identifying engagement hot spots
  • Preparing reports to identify patterns and trends
  • Identifying the most successful content for your users
  • Content comparison and heat maps
  • Setting up your analytics package to measure goals
  • Common reasons for not hitting goals

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

Get in touch

More about bespoke training


+44 (0)20 7423 6320


133 Park Street
United Kingdom

Is this the right course for you?

This course is particularly suitable if you are:

  • Head of digital, marketing manager/director, web designer or developer, ecommerce manager or web analyst
  • UX or user research specialist wanting to understand how analytics can inform design and strategy
  • Looking to make more informed decisions around your analytics

Meet Emma Haslam, your trainer

Emma’s been in digital marketing since 2000 and has worked with both agencies and clients across a wide range of marketing channels and industry sectors. Emma understands the crucial role analytics plays in the commercial decisions businesses of all sizes have to make. Clients have included British Airways, Intel and Newsflare. Emma’s main focus is to help clients marry a good understanding of their customers’ behaviour with maximising revenue through data. There are so many ways customers interact with brands these days and she sees analytics as the most effective and immediate way to get an accurate picture of what they’re saying. Emma is Google Analytics IQ certified.

Emma loves all kinds of sports and was a Games Maker at the London Olympics and Paralympics. She also plays guitar, enjoys cooking and is an investor with, helping entrepreneurs in the developing world.

Some of our thoughts on interpreting analytics data...

Interpreting analytics data for UX designers

Where UX and analytics converge

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams to have bespoke training tailored to your needs

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    More about Cultivate

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About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

As well as your lovely self, you'll need a laptop and charger. Once you've booked, let us know if you don't have a laptop and we can lend you one of ours.

Why learn with us?

  • 20

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, transform and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

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