Online content strategy training

Composing different channels

Our hands-on online content strategy course is fantastic - small class sizes, highly interactive and taught by experts. During the course you will:

  • Learn how to create a business case for your content strategy
  • Create personas and user journeys to guide your content strategy
  • Find out how to conduct a content audit
  • Decipher the right channels for your content and plan content across channels
  • Learn how to review, publish and refresh your content strategy

Listen to your trainer, Felice, tell you all about the course

01min 43secs

Upcoming public courses

Gain practical skills for you or your team from our user experience experts

August 2017

No courses available

September 2017

13 September 2017
SEO training
14 September 2017
Google Analytics training

November 2017

15 November 2017
SEO training
22 November 2017
Web writing training

January 2018

More courses coming soon

Sample course content

Morning

  • Definition of online content strategy
  • Defining your content strategy
  • Getting started with content strategy
  • Defining goals
  • Business case for a content strategy
  • Learn about your users with interviews and personas

Afternoon

  • Planning your content
  • What content you'll need
  • Encouraging content ideas
  • Where your content will appear
  • Planning content across channels
  • Tools to manage and govern your content
  • When to publish, review, refresh and retire content

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

Get in touch

More about bespoke training

Phone

+44 (0)20 7423 6320

Address

133 Park Street
London
SE1 9ED
United Kingdom






I had an excellent two days of training. Thank you! very useful.

Meet Felice Hawley, your trainer

Felice is a journalist and editor who began web-based writing after 16 years at CNN. Felice has led large web launch and content migration projects across numerous sectors including government, financial services and IT.

She spends most of her days working with clients on large- and medium-sized projects to create content strategies, draft tone-of-voice guidelines and craft amazing copy. She can often be found trying to bridge the gap between clients' editorial/commercial teams and IT departments.

Felice is an incredibly experienced trainer and her enthusiasm for all things content is unbelievably infectious... as you'll find out if you attend one of her courses.

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About the day

Duration

Courses start at 10am and finish at 4.30-5pm.

Food

Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like. Oh, and unlimited Prosecco at the end of the day.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

As well as your lovely self, you'll need a laptop and charger. Once you've booked, let us know if you don't have a laptop and we can lend you one of ours.

Why learn with us?

  • 24

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, grow and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

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