SEO training

Need to improve your SEO?

How you rank on search engines can make or break your business. Our SEO (search engine optimisation) training will help you to understand what users are searching for, how to create content to match their needs, and how to ultimately get people to click to your site.

During the course, you will:

  • Define what your SEO needs to achieve
    Which keywords should you be targeting for your highest ranks? How can you focus your efforts around the right words that will help bring conversions? What kind of content do you need to produce to make sure it happens?
  • Learn about keyword research, market research and competitor analysis
    Your company's internal language may not match what people are searching. We'll help you research what people are actually searching, what keywords your competitors are targeting and what kind of searches tend to bring the right audiences to your site
  • Create on-site SEO using page copy and information architecture
    We'll help you understand what user needs your site's content should be answering, and how your site should be structured to provide this to both users and search engines
  • Learn how blogs, content sharing and link building improve ranking
    Creating new content will keep your site fresh, bring in new visitors and expand your reach across different search queries. We'll cover how to plan your content and promoting it effectively by getting others to link to it
  • Discover technical elements of SEO
    Whilst content is important, there are other aspects of SEO that you'll need to make sure your site is optimised. We'll look into page load times, optimising SERP information and making sure your site works on mobile.

Why is SEO so important? We'll explain why time should still be taken in your Internet marketing efforts to obtain higher ranks.



£495 +VAT
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Upcoming public courses

Gain practical skills for you or your team from our user experience experts

February 2019

12 February 2019
Web writing training
13 February 2019
User research training

August 2019

More courses coming soon

Listen to your trainer, Mark, tell you all about the course

01min 02secs

What will you learn?


  • What is SEO and what's a search engine?
  • How search engines work and which ones to focus on
  • Why SEO is so important
  • What should your SEO achieve? Learn what your SEO efforts should focus on for you
  • Search engine results page (SERPs) and how they change
  • How search engines actually work
  • What factors will affect your SEO
  • How to find what people want from your website
  • Market analysis - what keywords are dominating your market?
  • Competitor analysis - who are they and what are they up to?


  • What aspects of your site will affect your SEO performance
  • How to create SEO-friendly content
  • How good site structure and information architecture can help your SEO efforts
  • How to master the more technical aspects of SEO
  • Getting the right URL structure
  • Writing perfect Page Titles
  • How to write meta descriptions that people will want to click
  • How to go about link building
  • Blogs, and how they can help you lead the conversation in your industry
  • Assessing links and measuring their success

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

Get in touch

More about bespoke training


+44 (0)20 7423 6320


133 Park Street
United Kingdom

It was a great course and felt that I came away with ideas to take back to my team

Is this the right course for you?

This course is particularly suitable if you are:

  • Working in a marketing or digital role and want to learn more about the basics of optimising a website for search engines
  • Looking to understand the value of SEO and its benefits and mechanics
  • Looking to improve your business' online performance

Meet Mark Cunnah, your trainer

Mark is a UX Analyst at Webcredible with an amazing level of digital marketing knowledge. He leaves no stone unturned when working with our clients, seeking to uncover every possible insight about their users based on analytics data. He works a lot with our UX researchers, combining his data insight with their qualitative research findings.

As a digital marketing professional over the past 10 years, he has huge amounts of experience optimising websites for search engines (as well as using PPC, Google Analytics and other online marketing techniques) to drive traffic and improve conversion rates. He's worked both agency- and client-side and has an incredibly consistent track record of success in achieving high search rankings.

When you meet Mark, your trainer, you'll immediately be struck by his incredible passion for SEO and digital marketing, and his ability and willingness to help you learn and solve whatever problem you're facing.

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams to have bespoke training tailored to your needs

    More about bespoke training

  • Organisations can be transformed by our bespoke 'Cultivate' service

    More about Cultivate

Check out all of our training courses...

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Interaction design & prototyping training

Learn how to create interactive prototypes to test, iterate, and improve your designs

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Mobile UX & responsive design training

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Visual web & interface design training

Learn the principles, processes and best practices of intuitive interface design

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Lean UX training

Learn how to design a website, test a prototype, and rationalise content very quickly, all without compromising on quality

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Usability testing training

Learn how to run usability testing sessions to improve your designs and bring them in line with your users' needs and goals

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User research training

Learn to conduct research and gain essential insights into how to improve your business and services

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UX training - fundamentals

Learn the fundamentals of UX and how to kick-start customer-centred thinking within your organisation

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Web accessibility training

Learn best practices for accessibility and ensure your site complies with WCAG and WAI-ARIA guidelines

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Writing for the web training course

Engage your audience, design content and getting your message across with a range of great digital copywriting and content design skills

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Online content strategy training

Learn how to audit and develop your online content so you can put together a content strategy

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Google Analytics training

Learn the analytics techniques and reports which can extract real insights into your users and their behaviour

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Interpreting analytics data training

Learn to understand what analytics platforms are telling you by identifying patterns, trends and insights

Next on 17th Jan 2019

SEO training

Learn how you can get your website ranking higher on search engines to bring in engaged users

Next on 16th Jan 2019

Conversion optimisation training

Learn to fully optimise your website and pages so more visitors complete your goals for them

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Innovation & product development training

Learn how to create the right environment for innovation to flourish, always based around customers' latent needs

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Service design training

Learn how to create multi-channel customer-centred experiences, well beyond merely designing for the screen

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About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

As well as your lovely self, you'll need a laptop and charger. Once you've booked, let us know if you don't have a laptop and we can lend you one of ours.

Why learn with us?

  • 19

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, transform and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

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