User research training

Learn everything about what your users want

User research provides essential insights into any aspect of your business and digital presence – both existing and in the future. This course will equip you with a toolkit to use in your own organisation straightaway.

You'll learn how discovery and research fit in to a user-centred design (UCD) process, all with an expert practitioner who conducts user research on a daily basis and using real world examples.

During the training course you'll learn how to:

  • Choose the appropriate type of research
    Learn the strengths and weaknesses of each method, which ones are suitable for your projects and in which order to conduct them
  • Gather and make sense of business and user needs
    Ensure you take both into account for the best possible solutions
  • Plan your research
    We'll advise on how to build the case for research to stakeholders and use your resources to get the most value
  • Conduct interviews and gather data
    Through hands-on exercises, you'll practice one of the most common and effective research techniques
  • Analyse data
    Carry out all the different analysis techniques
  • Turn analysis into actionable recommendations
    Learn how to make sense of all the data you've gathered and use it to drive solutions
  • Communicate your findings
    Get tips on presenting to stakeholders and putting together different types of research deliverables


£495 +VAT
Book course

Get a 10% or 20% discount when you book on any 2 or 3+ different courses

Listen to one of your trainers, Isabel, tell you all about the course

01min 12secs

What will you learn?


  • What user research is
  • How research fits into the user-centred design (UCD) process
  • Understanding the value of discovery and research
  • Communicating the benefits of user research to stakeholders
  • Comparison of the many methods in the research toolbox
  • Quantitative and qualitative methods
  • Ethnographic research types 
  • The importance of context in research
  • Which research techniques to use and when
  • Defining the problem
  • Creating a research plan
  • Who to research with and recruitment of participants


  • Business and stakeholder research methods
  • How to capture research data
  • Analysis techniques and interpretation
  • Collaborative analysis tools
  • Creating challenge statements to reframe problems
  • User groups, empathy maps, pen portraits and personas
  • Scenarios, use cases, customer journeys and experience maps
  • Choosing which deliverables to use
  • Effectively communicating your research findings and insight to stakeholders
  • How to get the right solution

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

More about bespoke training

Is this the right course for you?

Our user research course is particularly suitable if you are:

  • Aiming to reinforce your existing skills with research techniques that you can start using straight away
  • A business analyst or IT professional involved in requirements gathering and want to develop your research skills
  • Working with research or design teams and need a greater understanding of the user-centred design approach
  • A project manager and you want to learn the value that user research can add to your projects

You don't need any previous knowledge or practical experience of user research to attend.

Our user research course teaches you about the first stage of the UCD process. We also run a usability testing course which teaches you how to run research when evaluating potential design solutions.

Meet Martha Bramley, one of your trainers

A UX heavyweight, Martha has 20 years’ digital experience across a huge variety of projects, platforms and sectors. She’s worked all across the world, running research and gaining invaluable understanding of people across the UK, Europe, Asia and the Middle East.

Her approach is holistic, considering not just the user experience research and design, but also aspects such as content, branding and the wider commercial context. From research and co-creation to design and usability testing, her approach is truly customer-centric and, of course, always aligned with business objectives.

Martha gets genuinely charged up by interacting with people during our training courses, and gets excited about communicating new insights and sharing knowledge.

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams to have bespoke training tailored to your needs

    More about bespoke training

  • Organisations can be transformed by our bespoke 'Cultivate' service

    More about Cultivate

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About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

As well as your lovely self, you'll need a laptop and charger. Once you've booked, let us know if you don't have a laptop and we can lend you one of ours.

Why learn with us?

  • 10

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, transform and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our wonderful wework office. We're right on the door step of Holborn tube station so you can find us at:

Aviation House 

125 Kingsway, London


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