Learn everything about what your users want
User research provides essential insights into any aspect of your business and digital presence – both existing and in the future. This course will equip you with a toolkit to use in your own organisation straightaway.
You'll learn how discovery and research fit in to a user-centred design (UCD) process, all with an expert practitioner who conducts user research on a daily basis and using real world examples.
During the training course you'll learn how to:
- Choose the appropriate type of research
Learn the strengths and weaknesses of each method, which ones are suitable for your projects and in which order to conduct them - Gather and make sense of business and user needs
Ensure you take both into account for the best possible solutions - Plan your research
We'll advise on how to build the case for research to stakeholders and use your resources to get the most value - Conduct interviews and gather data
Through hands-on exercises, you'll practice one of the most common and effective research techniques - Analyse data
Carry out all the different analysis techniques - Turn analysis into actionable recommendations
Learn how to make sense of all the data you've gathered and use it to drive solutions - Communicate your findings
Get tips on presenting to stakeholders and putting together different types of research deliverables
Dec
12
£495 +VAT
Select a date
Listen to one of your trainers, Isabel, tell you all about the course
01min 12secs
What will you learn?
Morning
- What user research is
- How research fits into the user-centred design (UCD) process
- Understanding the value of discovery and research
- Communicating the benefits of user research to stakeholders
- Comparison of the many methods in the research toolbox
- Quantitative and qualitative methods
- Ethnographic research types
- The importance of context in research
- Which research techniques to use and when
- Defining the problem
- Creating a research plan
- Who to research with and recruitment of participants
Afternoon
- Business and stakeholder research methods
- How to capture research data
- Analysis techniques and interpretation
- Collaborative analysis tools
- Creating challenge statements to reframe problems
- User groups, empathy maps, pen portraits and personas
- Scenarios, use cases, customer journeys and experience maps
- Choosing which deliverables to use
- Effectively communicating your research findings and insight to stakeholders
- How to get the right solution
Bespoke training tailored to your needs
Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.
Really enjoyed my training, the content, trainer and facilities were great. Thanks
Is this the right course for you?
Our user research course is particularly suitable if you are:
- Aiming to reinforce your existing skills with research techniques that you can start using straight away
- A business analyst or IT professional involved in requirements gathering and want to develop your research skills
- Working with research or design teams and need a greater understanding of the user-centred design approach
- A project manager and you want to learn the value that user research can add to your projects
You don't need any previous knowledge or practical experience of user research to attend.
Our user research course teaches you about the first stage of the UCD process. We also run a usability testing course which teaches you how to run research when evaluating potential design solutions.
Meet Martha Bramley, one of your trainers
A UX heavyweight, Martha has 20 years’ digital experience across a huge variety of projects, platforms and sectors. She’s worked all across the world, running research and gaining invaluable understanding of people across the UK, Europe, Asia and the Middle East.
Her approach is holistic, considering not just the user experience research and design, but also aspects such as content, branding and the wider commercial context. From research and co-creation to design and usability testing, her approach is truly customer-centric and, of course, always aligned with business objectives.
Martha gets genuinely charged up by interacting with people during our training courses, and gets excited about communicating new insights and sharing knowledge.
Some of our thoughts on user research...
Guerrilla testing - practical tips
Who is our training for?
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Individuals who want to learn in interactive classroom sessions
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Teams to have bespoke training tailored to your needs
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Organisations can be transformed by our bespoke 'Cultivate' service
Check out all of our training courses...
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Usability testing training
Learn how to run usability testing sessions to improve your designs and bring them in line with your users' needs and goals
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User research training
Learn to conduct research and gain essential insights into how to improve your business and services
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UX training - fundamentals
Learn the fundamentals of UX and how to kick customer-centred thinking within your organisation
Content
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Web accessibility training
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Web writing training
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Online content strategy training
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Data & optimisation
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Google Analytics training
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Interpreting analytics data training
Learn to understand what analytics platforms are telling you by identifying patterns, trends and insights
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SEO training
Learn how you can get your website ranking higher on search engines to bring in engaged users
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Conversion optimisation training
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Digital management
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Innovation & product development training
Learn how to create the right environment for innovation to flourish, always based around customers' latent needs
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Service design training
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Why learn with us?
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19
interactive courses, all designed so you return to the office and get going with your new skills
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10k
Webcredible alumni that you'll join, not forgetting continued support from your trainers
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20+
countries across Europe, the Americas, Middle East and Asia so be part of our international family
Webcredible helps businesses innovate, transform and succeed in a digital world.
We carry out research with your customers and then design products, services and ways of working based around their needs.
Our training academy can help you do the same.
