UX training - fundamentals

New to user experience?

This introductory one-day course will give you a grounding in the fundamentals of user experience (UX) to use as a team of one, or as part of a wider team. You'll gain a proper understanding of user experience, usability, information architecture and user-centred design (UCD).

You'll learn all about the stages of the UCD process, discovery, design and evaluation, as well as the principles of user-centred design and the UX tools and techniques you can use. Help your business to achieve its goals by becoming a customer-centric organisation.

Come on our UX training course and you'll learn how to:

  • Plan research
    Learn how to identify users' needs and goals, carry out discovery activities to understand business requirements, agree on goals and understand who your target audience is
  • Choose UX activities
    Select the right methods from a toolkit: design workshops, product definition, mental models, design concepts, ideation, sketching, structure and navigation, wireframing, prototyping, expert evaluation, usability testing, customer feedback
  • Analyse data
    Choose the right analysis techniques and turn your analysis into actionable design solutions, understanding how to make sense of all the data you've gathered and use it to drive solutions
  • Measure success
    Define the performance metrics to allow you and stakeholders to know if your solutions are working, and that you're achieving business objectives
  • Communicate findings
    Present to stakeholders and put together the right types of research deliverables
  • Promote UX across your organisation
    Build a UX team that has the right cultural fit and encourage a user-centred culture within your team and the wider organisation


£495 +VAT
Book course

Get a 10% or 20% discount when you book on any 2 or 3+ different courses

Listen to your trainer, Andy, tell you all about the course

01min 53secs

What will you learn?


  • Guiding principles of user-centred design (UCD)
  • Why you should put users at the centre of the design process
  • The benefits of conducting research
  • How to plan a UCD project
  • UCD tools, methods and deliverables
  • Research methods (stakeholder research, contextual enquiry, diary studies, user interviews, focus groups)
  • Using affinity diagramming analysis techniques
  • The value of scenarios and user journeys
  • Persona-based evaluations
  • Communicating research findings


  • Design & engagement methods
  • Process and flow tools such as user flows and site maps
  • Importance of content strategy
  • Reasons for and benefits of designing with wireframes
  • Evaluation methods for assessing design work
  • Usability heuristics for expert reviews
  • Factors of measurement and benchmarking
  • Benefits and risks of UX design
  • Putting together the business case for buy-in to a user-centred approach
  • Getting the most out of UX work

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

More about bespoke training

Is this the right course for you?

This course is particularly suitable if you are:

  • Head of digital, marketing manager/director, product manager or digital project manager
  • Wanting to improve how you work with user experience teams and agencies
  • Looking for an initial understanding or more strategic view of user experience
  • Looking for a great foundation to go on and learn the more in-depth areas covered in our other UX courses

You don't need any prior knowledge or experience to get the most from this course!

If you have a good knowledge of UX process and are looking for hands-on skills, our information architecture course might be more suitable for you.

Meet Andy Ingle, one of your trainers

Andy has over 15 years' experience in digital and user experience design. He's an expert in developing products based on user research and business requirements, and helping our clients understand the rationale behind our design and strategy decisions.

A UX veteran, Andy has led projects for Confused.com to reinvent the price comparison experience, and Virgin Trains East Coast to completely overhaul their customer experience strategy.

Andy is one of our most experienced trainers and loves to share his passion for all things UX, along with his many project stories and insights.

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams to have bespoke training tailored to your needs

    More about bespoke training

  • Organisations can be transformed by our bespoke 'Cultivate' service

    More about Cultivate

Check out all of our training courses...

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Learn how to succeed as a designer with new powers in influencing, facilitation and persuasion

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Innovation & product development training

Learn how to create the right environment for innovation to flourish, always based around customers' latent needs

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Design systems training

Learn how to accelerate your design process and create a foundation for consistency with a design system

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Designing for voice training

Learn how to come up with great use cases, plan your voice experience and design intuitive conversations

Next on 22nd Apr 2020

Information architecture training

Learn how to structure and design around your users' needs on this one-day Information Architecture course

Next on 22nd Jan 2020

Mobile UX & responsive design training

Learn how to design for mobile and develop your organisation's mobile strategy

Bespoke training course

Service design training

Learn how to create multi-channel customer-centred experiences, well beyond merely designing for the screen

Next on 16th Jan 2020

Visual web & interface design training

Learn the principles, processes and best practices of intuitive interface design

Next on 11th Dec 2019

Usability testing training

Learn how to run usability testing sessions to improve your designs and bring them in line with your users' needs and goals

Next on 21st Jan 2020

User research training

Learn to conduct research and gain essential insights into how to improve your business and services

Next on 15th Jan 2020

UX training - fundamentals

Learn the fundamentals of UX and how to kick-start customer-centred thinking within your organisation

Next on 24th Jan 2020

Web accessibility training

Learn best practices for accessibility and ensure your site complies with WCAG and WAI-ARIA guidelines

Next on 28th Jan 2020

Web writing training

Engage your audience and get your message across with great digital copywriting and content design skills

Next on 10th Dec 2019

About the day


Courses start at 10am and finish at 4.30-5pm.


Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

Just your lovely self and the desire to learn!

Why learn with us?

  • 10

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, transform and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our wonderful wework office. We're right on the door step of Holborn tube station so you can find us at:

Aviation House 

125 Kingsway, London


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