A foundation in design - in a day
Design is all around us - it's everywhere - and everyone can benefit from gaining an understanding of the fundamental principles that underpin it. This intensive and comprehensive day of training combines the disciplines of visual and user interface design.
This is a hands-on course, delivered by our visual interface designers who spend their days running design projects for our clients. You'll gain an understanding of the key visual design principles and best practices, enabling you to design digital interfaces.
During the training course you'll learn:
- An overview of visual design
We'll outline why design matters and show you how design can elicit different first impressions - The role of colour
We'll take an in-depth look at the use of colour in design and the role it occupies within brand strategy - How to use typography
We'll explain about fonts, legibility hierarchy and contrast, with plenty of real-world examples and comparisons - How to work with imagery
We'll look at case studies to compare and contrast the different use of images, and you'll create a mood board - About layout
Structure, balance & composition are the building blocks of design, and you'll learn about different design dimensions including density vs. spaciousness - About icons & input controls
See good and bad examples of various graphical elements and learn about affordance and mapping principles - Designing for mobile devices
We'll explain about the challenges and best practice principles of designing for tablets and smartphones - About design processes
From design research to sketching, mood boards, style tiles and elements collages, through to wireframes, mockups and templates
Listen to one of your trainers, Theo, tell you all about the course
01min 32secs
Sample course content
Morning
- Introduction to visual design
- Design building blocks - colour, typography, layout and imagery
- The role of colour and how it affects tone, mood and brand
- Inputs & controls - affordances, metaphors and conventions
- Flat design and how to apply it
- Typographic elements - fonts, styles and factors around readability
- Imagery and setting the brand personality
- Visual design and user experience research factors
- Layout characteristics such as unity and variance
Afternoon
- Practical considerations around iconography
- Composition considerations - symmetry, balance and white space
- Grids, their constituent elements and how to define and apply them
- Responsive design and how to design for different screen sizes
- Design discovery and activities to run with stakeholders to get your brief
- Ideation and the different outputs that you can aim for
- Options with design deliverables that you can create
- Tools, techniques and takeaways
Bespoke training tailored to your needs
Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.
Is this the right course for you?
This course is particularly suitable if you are:
- Working as a UX professional, web manager, content editor, product manager, front-end developer or marketing manager and want to improve the visual quality of your deliverables
- A graphic designer looking to increase your digital and UI design knowledge
- Looking for processes and techniques to translate user insight and business goals into visual design solutions
Meet Scott Abbott, one of your trainers
As a senior designer at Webcredible, Scott creates the visual aspects of our digital outputs for many of our high-profile clients. Originally with a BA in graphic design and illustration from De Montfort University, he has a solid design foundation with a particular focus on digital.
Scott brings a strong visual design perspective to all Webcredible projects and outputs. Design has a practical purpose and is a key component of the user experience, and he leads on driving this through all of our client deliverables.
He's a really enthusiastic trainer, gets great feedback from his participants and is always keen to communicate new ways to think about design.
Our recent thoughts on visual web and interface design...
Who is our training for?
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Individuals who want to learn in interactive classroom sessions
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Teams can come to us or have a private course at their workplace
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Organisations can be transformed by our bespoke 'Cultivate' service
Check out all of our training courses...
Design Culture
Design leadership training
Learn the skills to make the move from design practitioner to design leader
Soft skills training for designers
Learn how to succeed as a designer with new powers in influencing, facilitation and persuasion
Innovation & product development training
Learn how to create the right environment for innovation to flourish, always based around customers' latent needs
Design
Design systems training
Learn how to accelerate your design process and create a foundation for consistency with a design system
Designing for voice training
Learn how to come up with great use cases, plan your voice experience and design intuitive conversations
Information architecture training
Learn how to structure and design around your users' needs on this one-day Information Architecture course
Interaction design & prototyping training
Learn how to create interactive prototypes to test, iterate, and improve your designs
Mobile UX & responsive design training
Learn how to design for mobile and develop your organisation's mobile strategy
Service design training
Learn how to create multi-channel customer-centred experiences, well beyond merely designing for the screen
Visual web & interface design training
Learn the principles, processes and best practices of intuitive interface design
Research
Usability testing training
Learn how to run usability testing sessions to improve your designs and bring them in line with your users' needs and goals
User research training
Learn to conduct research and gain essential insights into how to improve your business and services
UX training - fundamentals
Learn the fundamentals of UX and how to kick-start customer-centred thinking within your organisation
Content
Web accessibility training
Learn best practices for accessibility and ensure your site complies with WCAG and WAI-ARIA guidelines
Web writing training
Engage your audience and get your message across with great digital copywriting and content design skills
Optimisation
Build your own bespoke training
Learn the analytics techniques and reports which can extract real insights into your users and their behaviour
Interpreting analytics data training
Learn to understand what analytics platforms are telling you by identifying patterns, trends and insights
New design techniques training
Learn the analytics techniques and reports which can extract real insights into your users and their behaviour
Soft skills training
Learn the analytics techniques and reports which can extract real insights into your users and their behaviour
Why learn with us?
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20
interactive courses, all designed so you return to the office and get going with your new skills
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10k
Webcredible alumni that you'll join, not forgetting continued support from your trainers
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20+
countries across Europe, the Americas, Middle East and Asia so be part of our international family
Webcredible helps businesses innovate, transform and succeed in a digital world.
We carry out research with your customers and then design products, services and ways of working based around their needs.
Our training academy can help you do the same.
