Web writing training

Spinning the web

Our hands-on web writing training breaks the online copywriting process into practical, bite-sized chunks to help you create web text that keeps web readers on your sites.

This small, highly interactive class is taught by experienced web content producers using real-world examples. During the course you'll learn:

  • To make every web word count
    For content that hits the spot, you need to know why you're putting it online in the first place and why your users would want to read it
  • How audiences read web pages
    Understand how web readers interact with digital content (including on mobile), how they scan, skim and scroll through text and what this says about how well your pages will perform (ever wondered about your high bounce rates?)
  • Which structures work best for how we read web copy
    Exercises and examples will guide you through writing user-friendly web text for headings/sub-headings, links, calls-to-action and more
  • Tips and techniques for writing concisely
    Web readers don't want to waste their time with unnecessary text so learn how to use plain English and tighten your copy
  • What keywords really are and what we mean by 'natural search'
    Using the techniques learned during the day will automatically make your content easier to find on search engines
  • Why writing for social media needs a different approach
    You'll practice taking news or information text and creating shareable content
Feb

12

£495 +VAT
Book course

Get a 10% or 20% discount when you book on any 2 or 3+ different courses

Select a date

  • Feb

    12

    Book course

    Places available

  • May

    8

    Book course

    Places available

View dates for other courses

Upcoming public courses

Gain practical skills for you or your team from our user experience experts

February 2019

12 February 2019
Web writing training
13 February 2019
User research training

August 2019

More courses coming soon

Listen to your trainer, Felice, tell you all about the course

01min 39secs

What will you learn?

Morning

  • Set goals for your content
  • Identify your audience
  • Recognise web reading habits
  • Web vs print reading
  • What eye tracking / gaze plots tell us 
  • Scan, skim and scroll
  • Organise web page elements
  • Inverted pyramid
  • Writing for user needs
  • Show, not tell
  • Web treasure hunt

Afternoon

  • Tips for writing Plain English
  • Avoiding value judgement words
  • How to say what you mean
  • Headings/sub-headings
  • Lists, links and calls-to-action
  • Standfirsts - explain the page
  • Front-load and tighten text in body copy
  • How people will find your web page
  • Choose and use real keywords
  • How writing changes for social media
  • Writing shareable headlines

Bespoke training tailored to your needs

Like what you see but want to learn something slightly different? Have us train your teams with fully customised training programmes.

Get in touch

More about bespoke training

Phone

+44 (0)20 7423 6320

Address

133 Park Street
London
SE1 9ED
United Kingdom






Nice learning environment, good learning, knowledgeable trainer, all in all very good experience.

Is this the right course for you?

This course is particularly suitable if you are:

  • New to web writing or have some experience and would like a refresher and to gain some formal training
  • Working in an environment where you have inherited web duties or you work in a marketing, IT, web writing or communications function
  • Looking to empower employees to write and contribute to your digital content

Meet Felice Hawley, your trainer

Felice is a journalist and editor who began web-based writing after 16 years at CNN. Felice has led large web launch and content migration projects across numerous sectors including government, financial services and IT.

She spends most of her days working with clients on large- and medium-sized projects to create content strategies, draft tone-of-voice guidelines and craft amazing copy. She can often be found trying to bridge the gap between clients' editorial/commercial teams and IT departments.

Felice is an incredibly experienced trainer and her enthusiasm for all things content is unbelievably infectious... as you'll find out if you attend one of her courses.

Some of our thoughts on web writing...

How style guides help your strategy

Who is our training for?

  • Individuals who want to learn in interactive classroom sessions

  • Teams to have bespoke training tailored to your needs

    More about bespoke training

  • Organisations can be transformed by our bespoke 'Cultivate' service

    More about Cultivate

Check out all of our training courses...

Design leadership training

Learn the skills to make the move from design practitioner to design leader

Next on 13th Mar 2019

Designing for voice training

Learn how to come up with great use cases, plan your voice experience and design intuitive conversations

Next on 17th Jan 2019

Information architecture training

Learn how to structure and design around your users' needs on this one-day Information Architecture course

Next on 13th Feb 2019

Interaction design & prototyping training

Learn how to create interactive prototypes to test, iterate, and improve your designs

Next on 13th Mar 2019

Mobile UX & responsive design training

Learn how to design for mobile and develop your organisation's mobile strategy

Next on 16th Jan 2019

Visual web & interface design training

Learn the principles, processes and best practices of intuitive interface design

Bespoke training course

Lean UX training

Learn how to design a website, test a prototype, and rationalise content very quickly, all without compromising on quality

Bespoke training course

Usability testing training

Learn how to run usability testing sessions to improve your designs and bring them in line with your users' needs and goals

Next on 14th Feb 2019

User research training

Learn to conduct research and gain essential insights into how to improve your business and services

Next on 13th Feb 2019

UX training - fundamentals

Learn the fundamentals of UX and how to kick-start customer-centred thinking within your organisation

Next on 15th Jan 2019

Web accessibility training

Learn best practices for accessibility and ensure your site complies with WCAG and WAI-ARIA guidelines

Next on 15th Jan 2019

Writing for the web training course

Engage your audience, design content and getting your message across with a range of great digital copywriting and content design skills

Bespoke training course

Online content strategy training

Learn how to audit and develop your online content so you can put together a content strategy

Bespoke training course

Google Analytics training

Learn the analytics techniques and reports which can extract real insights into your users and their behaviour

Next on 14th Feb 2019

Interpreting analytics data training

Learn to understand what analytics platforms are telling you by identifying patterns, trends and insights

Next on 17th Jan 2019

SEO training

Learn how you can get your website ranking higher on search engines to bring in engaged users

Next on 16th Jan 2019

Conversion optimisation training

Learn to fully optimise your website and pages so more visitors complete your goals for them

Bespoke training course

Innovation & product development training

Learn how to create the right environment for innovation to flourish, always based around customers' latent needs

Bespoke training course

Service design training

Learn how to create multi-channel customer-centred experiences, well beyond merely designing for the screen

Bespoke training course

About the day

Duration

Courses start at 10am and finish at 4.30-5pm.

Food

Breakfast, lunch and cakes, all from the amazing PAUL's bakery plus as much fresh coffee, tea, soft drinks and fruit as you like.

Class size

No more than 10 participants - enough so you have other people to learn from but not too many that you're lost in the crowd.

What to bring

As well as your lovely self, you'll need a laptop and charger. Once you've booked, let us know if you don't have a laptop and we can lend you one of ours.

Why learn with us?

  • 19

    interactive courses, all designed so you return to the office and get going with your new skills

  • 10k

    Webcredible alumni that you'll join, not forgetting continued support from your trainers

  • 20+

    countries across Europe, the Americas, Middle East and Asia so be part of our international family

Webcredible helps businesses innovate, transform and succeed in a digital world.

We carry out research with your customers and then design products, services and ways of working based around their needs.

Our training academy can help you do the same.

  • Venue: Purpose built for hands-on learning

  • Refreshments: Get very well fed whilst you're here

  • Community: Meet like-minded people

  • Hands-on: Activity-based learning

How to find us

Come and meet the whole team whilst you're here and hang out in our open plan office. We're right on the door step of Borough Market and The Globe Theatre.

Already booked on this course?
Read the joining instructions

Course basket x

Course

Price per place

Add another courseCheckout

Pay now by credit card or later by invoice (invoice payments only possible if all courses are 3+ weeks in advance)